Director of Strategy & Business Transformation

Director Of Strategy & Business Transformation

The Director Of Strategy & Business Transformation will serve as a key architect in shaping the future of Puttery : an experiential mini-golf and dining venue located in the heart of New York City. This role will lead the development and execution of transformative business initiatives that elevate brand performance, drive measurable revenue growth, and establish scalable models for expansion across Drive Shack Inc.'s portfolio.

The ideal candidate is both visionary and execution-focused skilled at identifying opportunities, creating revenue pathways, and uniting operations, marketing, and community partnerships to position Puttery NYC as a premier entertainment destination.

Key responsibilities include :

• Develop and execute comprehensive revenue strategies to achieve and exceed annual growth targets across venue, retail, and partnership channels.
• Identify and implement new business lines, brand extensions, and experiences that enhance guest engagement and increase per-guest spend.
• Analyze P&L performance, forecast growth opportunities, and report key metrics to senior leadership with actionable recommendations.
• Collaborate with culinary, beverage, and event teams to align promotions and programming with revenue objectives.
• Spearhead the design and launch of scalable business models that can be replicated across Drive Shack and Puttery locations.
• Research and identify emerging trends, consumer behaviors, and market opportunities to inform brand and operational strategy.
• Build partnerships and sponsorship opportunities that expand the brand's footprint and unlock incremental revenue.
• Lead integrated marketing initiatives across digital, experiential, and influencer platforms to strengthen awareness and drive visitation.
• Manage and optimize marketing and business development budgets to ensure strong ROI and strategic allocation of resources.
• Develop community relations and public affairs strategies to maintain positive relationships with NYC agencies, community boards, and regulatory entities.
• Ensure cohesive storytelling and brand presence across all guest touchpoints, both online and on-site.
• Partner with senior operations and marketing leadership to foster a high-performance, results-driven culture.
• Mentor cross-functional teams to align execution with long-term strategic goals and brand identity.
• Encourage innovation, collaboration, and accountability at every level of the organization.

Qualifications and skills include :

Compensation includes :

Working conditions include :

Our company is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.