Sunny Health & Fitness is hiring : Creative Director in Los Angeles

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• Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.

We’re looking for a Creative Director who can help us transform that mission into bold, engaging, and emotionally compelling creative that elevates our brand and drives connection with our audience. You’ll be the visionary behind the brand’s visual identity and storytelling across all platforms — from product launches and campaigns to social media, video content, packaging, and in-app experiences. You’ll lead a growing team of designers, copywriters, and content creators to push creative boundaries, drive consistency, and deliver high-impact work that motivates people to move.

Job Duties :

Lead Creative Strategy : Translate business goals and marketing strategies into breakthrough creative concepts across brand, digital, social, retail, and experiential

Inspire & Manage Teams : Guide and mentor a multidisciplinary creative team, fostering a culture of collaboration, experimentation, and excellence

Own the Brand Voice & Look : Evolve and maintain brand standards and visual systems, ensuring consistency across all touchpoints — from product packaging to influencer content

Campaign Development : Concept and oversee the execution of 360° campaigns for new products, seasonal promotions, and partnerships, including video, photography, OOH, and digital assets

Collaborate Cross-Functionally : Partner with Product, Performance Marketing, UX / UI, and Content teams to ensure alignment and cohesion between creative and customer experience

Trend Leadership : Stay ahead of cultural and design trends in fitness, tech, and lifestyle, using insights to inform creative decisions and keep the brand fresh and relevant

Qualifications :

7+ years of experience in a senior creative role, preferably with direct-to-consumer, fitness, wellness, or lifestyle brands

Strong portfolio showcasing cross-channel creative work — particularly in video, digital, and integrated brand campaigns

Proven leadership and team management skills with a passion for coaching and developing talent

A storyteller at heart with a strong visual eye and sharp understanding of audience psychology

Deep understanding of brand-building and performance marketing principles

Familiarity with at-home fitness culture and the wellness space is a major plus

Medical, Dental, Vision Insurance : Company covers 80% for employees only

Life Insurance : Covered by the company

401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested

Vacation

Company provides discounts for fitness equipment for our employees

Seniority level Seniority level Director

Employment type Employment type Full-time

Job function Job function Sales, General Business, and Education

Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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