Overview The Customer Experience Marketer is a strategic partner to the Brand Marketing team, responsible for defining the customer experience strategy and designing tactical omnichannel marketing plans across multiple audiences, including healthcare professionals (HCPs) and consumers. This role combines a deep understanding of omnichannel marketing with strong cross-functional collaboration skills to design and optimize data-driven, insight-led customer experiences that align with brand strategy and drive business growth. This role will also be responsible for advancing omnichannel orchestration capabilities across the organization by leading cross-functional initiatives and educating stakeholders on tools and best practices.
Key responsibilities Define the customer experience strategy and design tactical omnichannel marketing plans across multiple audiences, including healthcare professionals (HCPs) and consumers, as a strategic partner to the Brand Marketing team.
Lead cross-functional initiatives to advance omnichannel orchestration capabilities and educate stakeholders on tools and best practices.
Work environment Alkermes has adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
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Inc Hiring Associate • Waltham, MA, United States