Director of Brand

Director Of Brand

Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.

As Director of Brand, you will shape Cuisinart's brand strategy, drive growth, and ensure consistent brand experience across all touchpoints. Reporting to the Marketing & Trade VP, you will impact how the brand is perceived across all touchpoints, driving brand equity through consistency in messaging and visual identity. Your leadership and expertise will be pivotal to bringing to life our innovation pipeline, developing compelling brand content and communication, and ensuring go-to-market success. The ideal candidate is a creative thinker with strong business acumen and brand building experience, skilled in working collaboratively across functions and capable of translating brand strategy into impactful marketing initiatives that resonate with consumers and drive growth.

Key Responsibilities :

• Develop and implement annual brand strategy and plans to enhance Cuisinart's brand equity and achieve business goals.
• Oversee all brand management activities, including brand architecture, positioning and brand health tracking.
• Monitor market trends, competitive landscape, and consumer insights to inform brand strategy, in collaboration with Consumer & Shopper Insights and Category Management.
• Develop compelling positioning and stories (concepts, naming, claims and messaging) that strongly resonate with consumers and drive demand of new products across retail channels.
• Lead the development and delivery of compelling, qualified content toolkit to launch new products across media channels (packaging, video and static assets for e-commerce / digital, etc.)
• Own brand inputs for new product development and commercialization, with deliverables across the Innovation Stage Gate Process.
• Collaborate with Product teams to ensure brand alignment in new product development.
• Oversee the creation and execution of integrated campaigns that drive brand awareness, consideration and conversion (measured by sales lift, share increase, brand equity metrics improvement).
• Lead internal creative and external agencies to develop and create compelling content for brand and new product launches from briefing to final approval.
• Collaborate with creative, media, and digital teams to ensure campaigns are aligned with brand and business goals.
• Be the brand champion across sales, product, e-commerce and marketing / media teams, ensuring brand consistency across all channels and customer experiences.
• Serve as the brand steward, educating internal teams and partners on brand standards and industry best practices.
• Lead US and Global Brand Steering Teams to ensure consistency of brand assets and communication across channels and countries.
• Lead and mentor the brand management team, fostering a culture of high performance and creativity.
• Lead and develop a high-performing team, fostering a culture of innovation, growth and executional excellence.

Experience & Skills :

As Director of Brand, you will play a pivotal role in shaping the future of Cuisinart. If you are a marketing and brand leader with passion for growing brands, we'd love to hear from you!

Environmental Factors :

What we offer :

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it's part of the Company's DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scnci, TRAVELSMART by CONAIR, and Waring.

Conair's passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company's goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.