Director, Paid Media Planning Corporate Positioning & Insights

Strategic Communications Director

FTI Consulting's Strategic Communications team is seeking an experienced Director to lead paid media planning and execution for clients in Washington DC. This role is ideal for seasoned professionals with experience at premier media planning and placement or public affairs media firms who are ready to leverage their expertise in a global consulting environment.

We are looking for a strategic media professional with deep experience in public affairs campaigns, political advertising, and advocacy communications. You will be responsible for directing paid media with a primary focus on public affairs activations, leveraging audience data, overseeing external vendors where applicable, and assisting with campaign budgeting, fulfillment, performance reporting, optimization and financial reporting.

As part of FTI's Strategic Communications segment, you'll work on complex public affairs campaigns for Fortune 500 companies, trade associations, and government entities, providing strategic counsel that shapes public opinion and drives policy outcomes.

What You Will Do

• Lead comprehensive paid media strategies for public affairs, advocacy, and corporate reputation campaigns
• Integrate advanced audience research and behavioral data into sophisticated targeting strategies
• Develop multi-platform media plans spanning digital, traditional, and emerging channels
• Serve as a strategic advisor on media planning and audience engagement for corporate and association clients

Hands-On Execution :

Vendor Management & Optimization :

Client Advisory :

How You'll Grow

We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You'll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.

What You Will Need To Succeed

Basic Qualifications :

Technical Expertise :

Core Competencies :

Preferred Qualifications :