Corporate Brand Manager

Job Summary

This position is responsible for oversight of the Henry Schein One family of brands, which span the world of dental software from practice management to revenue cycle management to patient experience to analytics to clinical decision support to IT support and services. This is a new role at Henry Schein One with the opportunity to drive forward our brand strategy and positioning, create consistency and structure across all our brands and to partner collaboratively with many stakeholders to drive effective brand messaging. Scope includes responsibility for defining the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.

What you will do

• Brand Statements and Positioning - Define detailed positioning of any existing or new corporate brand to ensure clear understanding of brands value proposition, positioning relative to benchmark competitive brands, packaging and design elements, and guidelines on proper price position of the brand. In collaboration with the CMO, Director of Communications and Head of Creative, own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales / marketing / services / product team members.
• Manage the overall Henry Schein One brand and assets, including vision, brand pillars, values, tone of voice
• Brand Trademarks - Develop appropriate and impactful sub-brands and manage trademark process in association with Henry Schein legal teams. Ensure naming conventions have universal appeal.
• Packaging - Manage brand packaging strategy and design elements, including decisions related to languages and changes required for regulatory compliance, but in a manner that is aligned with brand positioning statements and general packaging guidelines. Develop clear guidelines for downstream designers to follow. Ensure such guidelines remain compliant with broader company design guidelines.
• Brand Perception and Affinity - track and measure brand performance, perception, and affinity, making recommendations around brand portfolio rationalization and architecture
• Evangelism - Evangelize the Henry Schein One and product brands across the organization - driving engagement and consistency
• Brand Architecture - create our brand architecture and strategy

Qualifications

Must have :

• Typically, 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
• Typically, a bachelor's degree or global equivalent in related discipline.
• Knowledge of the healthcare or dental market preferred
• Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands
• Experience leading brand management for global brands, particularly within a portfolio of brands
• Understand, interpret, and act on financial information and data that contributes to business results and profitability
• Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights
• Content development, business process planning and marketplace assessment
• Requires creativity, conceptualizing, project management and collaboration skills in a matrix environment
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Excellent planning and organizational skills and techniques
• Ability to lead virtual teams
• Excellent understanding of industry practices
• Strong proficiency with tools, systems, and procedures
• Excellent planning / organizational skills and techniques
• Excellent independent decision making, analysis and problem-solving skills
• Outstanding verbal and written communication skills
• Excellent presentation and public speaking skills
• Excellent interpersonal skills
• Excellent conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company
• Good negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills, and ability to manage a budget
• Ability to cultivate and develop lasting internal and external customer relations

Nice to have :

The posted range for this position is $90,000-$110,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location / labor market, internal equity, etc. This position is eligible for a 12.5% bonus not reflected in the posted range.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company's products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.

One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here : 2022 Best Companies To Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico, or other US Territories at this time.

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