US Sales Director - LOWA

Hello! We're so glad you found us! A little bit about who we are.

At Tecnica Group, we create iconic sports equipment and outdoor footwear that inspire people to get outside and live actively. Our brands— Blizzard, LOWA, Moon Boot, Nordica, Rollerblade, and Tecnica—are all about innovation, quality, and unforgettable experiences.

LOWA is our premium outdoor footwear brand, trusted by adventurers, mountaineers, and trail enthusiasts worldwide. Founded in Germany over 100 years ago, LOWA is known for durable, high-performance footwear that blends craftsmanship, innovation, and sustainability—helping people take on the outdoors with confidence.

Tecnica Group North America includes team members across the U.S. and Canada, contributing to a global family of 3,400+ employees in 10 countries. We’re proud to build on our rich history with a culture that supports wellness and welcomes people from diverse backgrounds and experiences.

Overview

In the role of US Sales Director, you will lead the wholesale sales strategy and execution across all Lowa business segments in the United States, including both Professional (tactical, work, and duty) and Outdoor (hike, trail, athletic) markets. You will demonstrate a sophisticated understanding of market dynamics, channel segmentation, and consumer behavior, driving profitable growth across specialty, national, and key account partners.

This role requires building and maintaining high-level relationships with key customers, leading strategic initiatives to expand market share, and collaborating closely with internal partners in Marketing, Operations, Finance, and Customer Service. You will also oversee the independent sales force, ensuring consistent alignment with Lowa’s growth objectives and brand positioning.

Essential Duties & Responsibilities

Strategic Leadership and Vision

• Define and drive the sales strategy across all wholesale channels in both Professional and Outdoor segments.
• Establish, maintain, and elevate strong relationships with senior-level decision-makers at key accounts.
• Partner cross-functionally with Marketing, Demand Planning, and Operations to align business objectives with market opportunities.
• Develop and implement long-term sales and business plans that align with consumer and channel trends.

Operational and Financial Oversight

Category and Revenue Management

Customer & Channel Development

Team & Sales Force Leadership

Qualifications, Skills, Abilities & Competencies

Physical Demands & Working Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. While performing the duties of this role, the employee is regularly required to travel, sit, stand, walk, talk, and hear. The employee may occasionally kneel, stoop, crouch, twist, and lift up to 30 pounds, with or without accommodations. The work environment is typically office-based with moderate noise levels but may involve trade shows, retail settings, and warehouse environments with variable noise and lighting.

Employment Equal Opportunity

“We are an Equal Opportunity Employer and value diversity. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.”

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