AVP, Rewards Marketing - OnePay

AVP, Rewards Marketing

Synchrony is seeking a bold, entrepreneurial, and data-driven marketer to join our OnePay Marketing organization. This role will be at the center of defining and executing personalized lifecycle marketing strategies that drive activation, engagement, and retention across the customer journey. The ideal candidate will bring a fintech startup mindset - curious, resourceful, and energized by building from zero to scale. This person should be equally comfortable designing customer journeys, partnering with analytics and product teams to unlock personalization, and executing omnichannel campaigns that deliver measurable impact. While the core focus will be lifecycle marketing, the role requires versatility and a hands-on approach - supporting acquisition, loyalty, digital engagement, and full-funnel growth initiatives across the OnePay and Walmart ecosystems.

Essential responsibilities include developing, executing, and optimizing personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty. Leading journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools. Working directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans. Partnering with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement. Building and managing multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product. Developing creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone. Collaborating with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints. Leading A / B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI. Managing agency and internal creative partners to deliver high-impact communications on time and on brand. Ensuring marketing compliance and operational excellence across all campaigns. Contributing to the broader OnePay growth strategy, bringing a test-and-learn mindset and helping shape new best practices in personalization, automation, and rewards engagement.

Qualifications include a bachelor's degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; OR, in lieu of a degree, a high school diploma / GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns. Strong knowledge of Workfront navigation to execute on marketing campaigns. Strong background in data-driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred). Experience managing cross-channel marketing campaigns (email, mobile, digital, social, and direct mail). Proven ability to work collaboratively in a fast-paced, dynamic environment. Excellent communication, organizational, and project-management skills.

The salary range for this position is $90,000.00 - $155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.