Data & CRM Analytics Manager

OVERVIEW :

Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Data & CRM Analytics Manager to join the Marketing & E-Commerce team based in its New York City (SoHo) headquarters. This dual-focus role will split time evenly between digital performance and CRM / customer analytics, supporting both areas with insights that drive growth. The successful candidate will be a motivated and highly analytical individual who thrives on storytelling through data—shaping strategy across e-commerce, marketing, and CRM through actionable insights, deep performance analyses, and scalable reporting systems.

RESPONSIBILITIES :

E-Commerce & Digital Analytics

Manage and drive the creation of daily, weekly, monthly performance reports across the e-commerce channel inclusive of site metrics, product and marketing performance, and customer behavior analyses

Translate complex data sets into strategic recommendations that optimize digital campaigns, UX, and merchandising strategies.

Consolidate and package reports and insights into well-organized, consumable presentations with actionable recommendations for senior-level stakeholders

Field ad hoc requests, present findings and proactively deliver recommendations that inform strategy, synthesizing large data sets into digestible and actionable takeaways

Proactively analyze site KPIs, identify trends and anomalies, and flag opportunities to improve performance.

Collaborate with core department members and cross functional partners, inclusive of Merchandising, Planning & Allocation, Marketing, CRM, and IT, to ensure data classification consistencies, align on anticipated analytical needs, expected outcomes, and hindsight deliverables

CRM & Customer Analytics

Develop and manage customer segmentation strategies that enhance personalization, retention, and lifetime value.

Analyze customer cohorts and behavior across acquisition, repeat, churn, and reactivation, identifying trends that inform future strategy.

Build and maintain CRM performance dashboards measuring campaign effectiveness, customer journeys, lifecycle stages, and channel attribution.

Serve as an internal subject matter expert on CRM data, KPIs, and customer file health—including list growth, deliverability, and engagement.

Define requirements and build scalable automated reports using data visualization and BI tools.

Act as a steward of data integrity across all platforms—ensuring consistency, accuracy, and actionable output.

Support integrations and data alignment across CRM platforms (e.g., ESP, CDP, loyalty), marketing tools, and web analytics platforms.

QUALIFICATIONS :

Bachelor’s degree in a quantitative or technical field (e.g., Analytics, Marketing, Statistics, Computer Science, Business)

4+ years of experience in digital analytics, customer analytics, or CRM reporting—ideally in a consumer brand or retail environment

Deep familiarity with customer lifecycle metrics (e.g., CAC, CLV, AOV, churn rate, engagement rate, open / click / conversion metrics)

Experience using CRM or ESP platforms such as Salesforce Marketing Cloud, Klaviyo, or similar

Strong skills in data analysis and reporting tools : Google Analytics (360 & GA4), Looker Studio, PowerBI (preferred), Excel, PowerPoint

Proficiency in SQL is required; familiarity with Python or R is a plus

Comfortable working with raw data sets and large databases to build clean, insightful reports

Excellent communication skills with the ability to synthesize data into clear, actionable insights for non-technical stakeholders

Detail-oriented and able to thrive in a fast-paced, cross-functional environment

SALARY & BENEFITS / WHAT WE OFFER :

The compensation for this position ranges from $95,000- $110,00 (annually). The rate of pay offered will be dependent upon candidate’s relevant skills and experience. In addition, we offer our employees a comprehensive benefits package including paid holidays, vacation time, sick and personal time, medical, dental and vision insurance, and 401k matching. We also offer discounts on travel, entertainment, and more through our partnership with PerkSpot. MJ employees also receive discounts on MJ products throughout the year, as well as access to discounts on other LVMH brands.

ABOUT MARC JACOBS

For nearly 40 years, Marc Jacobs has been a driving force in fashion with his philosophy : pioneering designs, an irreverent spirit, the everyday and the extraordinary. Today, the brand continues to make its Marc as rebellious, unpredictable, and original.

Our work is founded on our core brand pillars : unexpected, utilitarian, urban, unisex, and unique. NYC in design and spirit, our teams thrive off relentless authenticity, an openness to standing out, and inclusivity for all.

EEO STATEMENT

Marc Jacobs International was founded on Marc’s vision of celebrating uniqueness and being Perfect as You Are. We are committed to building an equitable and inclusive culture that values diversity of thought, background, and experience – all essential to our spirit of innovation and creativity. In line with this commitment, we believe that the best candidate may be one who comes from a less traditional background or may meet the qualifications in different ways. We encourage you to apply even if you don’t meet all of the listed qualifications.

Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity or expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state or local law.

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