Omnicom Media Group US Beauty Co-Lab is hiring : Associate Director, Audience & D

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L'Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission : Create the Beauty that moves the world.

For over a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation : Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Associate Director, Audience & Data Strategy

The Associate Director of Audience Analytics will be instrumental in the implementation of audience strategy. This includes executing growth mapping for media planning, data strategy, audience insights creation and audience definition.

Responsibilities : Internal :

• Provide technical subject-matter expertise and thought-leadership within assigned accounts
• People Management : Coach and mentor direct reports by supporting their career progression. Help with task delegation and assignment across the practice for ad hoc requests as needed.
• Lead the audience analytics practice by providing technical oversight to other team members across the agency
• Define sources of business growth, audience behaviors, and media habits and consumption
• Identify and evaluate most relevant data sources within Omnicom's proprietary data platform and / or clients' data environment (survey, behavioral, purchase, location, etc...)
• Expert storyteller, who can help decode complex audience solutions and results to technical and non-technical team via a compelling narrative
• Partner with the Activation team to help develop best in class technical solutions to optimize campaign performance
• Leverage L'Oréal USA data platform (LiveRamp) to support audience creation and insights
• Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in-house teams
• Lead team in the development of both Audience Creation & Architecture
• Vendor Evaluations
• Strategic Tech Recommendations
• Integration into holistic Learning Agenda based on key business outcomes for the brand
• Written & live presentations for POVs & Thought-Leadership on Tech

External :

Required Skills :

#LI-GC1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.

Compensation Range

$70,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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