Marketing Manager

Marketing Manager

Department : Marketing

Reports To : Vice President - Marketing

Job Summary :

The Marketing Manager is responsible developing and executing marketing programs to ensure Onvo's continued growth and expanding the presence of the Onvo brand while maintaining the integrity of Onvo brand assets.

The Marketing Manager is responsible in overseeing the execution of the marketing campaigns and efforts as it relates to traditional print media. Your responsibilities will include the shepherding the Onvo brand, which means you are responsible for ensuring Onvo's assets are applied correctly both internally and externally. You will be responsible for the development and execution of marketing campaigns, refining processes to ensure marketing operations flow smoothly, production of marketing assets and attaining or exceeding the campaigns goals.

You are responsible for executing media communications and campaigns across channels such as point-of-purchase (POP) signage, out-of-home (OOH) advertising including billboards, print collateral, and other forms of physical media. You may also be involved with terrestrial radio and streaming audio campaigns.

As Marketing Manager, you will be responsible for working with the VP of Marketing to conceive a marketing calendar of integrated marketing campaigns and executing said campaigns to reach target KPIs.

As the Marketing Manager, we need someone who can bring a fresh and innovative perspective to the brand and can help define the key differentiators between Onvo and its competition. Regular audits of the brand framework must be conducted to ensure that all initiatives undertaken by the brand / marketing department are aligned with the framework put forth in Onvo's brand book.

Essential Functions :

• Develop and execute all Onvo promotional and marketing print campaigns with input from relevant departments
• Manage the creation of print materials including, but not limited to, billboards, flyers, mailers, and non-traditional advertisements
• Define and track KPIs for success of marketing campaigns
• Build a calendar of integrated marketing communications to grow sales and establish Onvo's dominance as the preferred fueling stop for travelers
• Collaborate with Merchandising team and VP of Marketing to define promotional calendar and provide support for promotions through POP materials and digital campaigns
• Ensure all creative assets maintain a consistent execution of the Onvo brand standards
• Determine areas of opportunity as related to the 4P's of Marketing (product, price, place, or promotion) and propose solutions
• Work with third party agencies on the development of Marketing materials
• Track Marketing related expenses department to ensure department stays within budget
• Find meaningful and impactful ways to bring the Onvo brand to life beyond traditional promotional tactics
• Build strategy for experiential marketing efforts that will include brand activations at both on-site and off-site events
• Explore new and emerging marketing technologies to ensure Onvo stays at the forefront of innovation
• Work with VP of Marketing and third party agencies on PR strategy that accounts for press releases, media engagement, and donations
• Grow the Onvo Rewards loyalty program, increase subscribership, and expand usership of app through members-only promotions, sign-up drives, and other initiatives
• Record key processes and best practices for overall campaign improvement across the business.

Knowledge, Skills, and Abilities :

Credentials and Experience :

Physical Requirements :

You may be required to lift up to 50lbs.

Disclaimer :

The list of Principal Duties, Essential Functions, and Basic Qualifications is illustrative but not exhaustive. Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change without notice.

Onvo is an equal opportunity employer. Onvo maintains a work environment in which Team Members are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Team Members without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, and sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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