Senior Director, Product Marketing B2B (Head of Marketing)

Senior Director, Product Marketing B2B (Head Of Marketing)

We are looking for a passionate, experienced B2B marketing leader to oversee end-to-end marketing efforts to help scale this growing business. This role will be part of our US Marketing organization and also part of the Walmart Business leadership team. As the Senior Director / Head of Marketing for Walmart Business, you will lead the development and execution of comprehensive marketing strategies to scale our offering and expand our membership program. You will oversee all marketing activities inclusive of brand strategy, performance marketing, product marketing, membership marketing, and sales enablement effortsensuring our positioning resonates with organizational customers, drives acquisition, and strengthens customer loyalty. In this highly visible leadership role, you will manage a high-performing team of 25+ full time associates & contractors, drive cross-functional alignment across business, product, site, engineering, sales, and other enterprise teams, and use data to inform strategy and optimize results. You will operate with a strong sense of ownership, integrity, and purposedelivering measurable impact and helping Walmart Business become the go-to destination for business customers.

What You'll Do...

• Lead and inspire a world-class marketing team : Manage, and mentor a high-performing team which spans various functions including brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth.
• Define and drive marketing strategy : Own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement, etc.
• Establish brand positioning : Shape and evolve Walmart Business' brand to reflect the needs of our B2B customers and elevate our presence in the market.
• Own go-to-market (GTM) execution : Develop and execute GTM strategies for new product and feature launches, working closely with product, sales, and operations teams to implement plans.
• Drive membership growth : Build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members.
• Use data to optimize performance : Define KPIs and continuously experiment leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
• Cross-functional collaboration : Collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities.
• Sales enablement : Work closely with our Sales and Revenue Operations teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully land and expand larger, more sophisticated organizational customers.
• Influence and advocate : Represent the voice of the business customer across the organization and champion marketing's role in driving B2B growth.

What You'll Bring

Minimum Qualifications...

Option 1 : Bachelors degree in marketing, business administration, or related area and 6 years' experience in marketing, business administration, or related area. Option 2 : 9 years' experience in marketing, business administration, or related area.

Preferred Qualifications...

Masters : Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.