Product Marketing Manager- Manager, Packaging and Go-To-Market

Manager, Packaging And Go-To-Market

Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value.

We're hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion. You'll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth.

Key responsibilities include : developing and refining packaging strategies to support new product introductions and portfolio alignment; coordinating with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings; collaborating with cross-functional teams to define customer segments, use cases, and value propositions; supporting and accelerating go-to-market planning and execution with PMO, including launch readiness and enablement; tracking performance metrics to identify opportunities for revenue growth and retention; contributing to commercial playbooks and sales enablement materials; and leading pilot programs and packaging experiments to validate and refine strategies.

You might thrive in this role if you have 58 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments. You understand how packaging and positioning impact adoption, retention, and revenue. You are comfortable working across teams and translating strategic goals into operational plans. You have experience supporting new product introductions and optimizing existing offerings. You are highly organized, analytical, and adaptable in a fast-paced environment. This role is a hybrid role, requiring two days a week in a Wolters Kluwer office location.