Marketing Lead

Raise for Good is seeking a performance-driven Marketing Lead to build and scale our digital-first marketing engine. This role centers on three core priorities : (1) growing our network and brand presence through email and LinkedIn, (2) driving pipeline growth for our B2B courses while developing a B2C pilot strategy for Spring 2026, and (3) building scalable marketing systems that work efficiently without constant oversight. You'll create high-performing content, leverage AI to accelerate production, and systematically fill our pipeline with qualified leads.

WHO YOU ARE

You're a digital marketing growth expert who operates as a force multiplier, with a proven track record of building and executing marketing strategies that drive results. You bring deep knowledge of AI tools and workflows (ChatGPT, Claude, Midjourney, or emerging platforms), and you're excited to design the systems and select the right tooling to achieve our goals. You're equally comfortable setting a strategy and executing it. You don't wait for direction; you see opportunities, test hypotheses, and optimize relentlessly based on what's working. You're outcome-focused and data-informed, able to build marketing functions from scratch while working 5-10x faster than traditional approaches through smart automation and AI-enhanced workflows—all while maintaining quality and brand integrity.

PRIMARY RESPONSIBILITIES

Drive Pipeline Growth & Revenue

• Own and optimize the full marketing funnel : awareness → engagement → lead → opportunity → close
• Establish baseline conversion metrics and grow lead-to-opportunity pipeline from the ground up; generate 15+ qualified B2B leads per quarter through strategic content, LinkedIn engagement, and targeted outreach
• Develop and test B2C pilot strategy for Spring 2026 Program launch, including messaging, channels, and conversion pathways
• Create with the Program and Partnership Managers, high-converting sales assets (decks, case studies, one-pagers) that close deals
• Conduct competitive intelligence and market research to identify untapped opportunities, in partnership with a research associate
• Partner with the CEO on quarterly revenue goals and BD strategy; track and report marketing's direct contribution to pipeline and closed revenue

Grow Network & Digital Brand Awareness

Build Scalable Marketing Systems & AI-Powered Infrastructure

WHAT SUCCESS LOOKS LIKE

MUST-HAVE QUALIFICATIONS

BONUS

WHO THRIVES HERE

You love autonomy and accountability. You get energized by data that shows what's working. You see AI as a superpower that lets you punch above your weight. You want to build something meaningful that drives social impact while proving marketing's business value with every campaign.

You'll be part of a collaborative team including the Director of Strategy & Operations (your manager), Programs / Partnerships Manager, Strategic Initiatives Manager, and a thought partnership with the CEO. While you'll work independently, you'll have a support system to accelerate your impact.

WORKING STYLES

This role starts part-time (20-25 hours / week) with potential to grow to full-time in February 2026 based on performance and business growth. You'll work remotely with in-office presence 2-3x / week in Glen Park, SF. We value output over activity—what matters is measurable results, not hours logged or tasks completed.

THIS ROLE MAY NOT BE RIGHT FOR YOU IF..

RAISE FOR GOOD VALUES

People First

Partnership

Tenacity

Ownership

YOUR GROWTH PATHWAY

COMPENSATION & BENEFITS :

Contractor Phase (Part-Time through Jan / Feb 2026) :

Full-Time Transition (potential Feb 2026) :

Travel and Office Expectations :

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