Braze Administrator ($50 / hr)

Braze Administrator / Marketing Automation Technical Producer

Position Overview

We are seeking a Braze Administrator / Marketing Automation Technical Producer to lead the technical execution of sophisticated, cross-channel marketing campaigns. This role sits at the intersection of marketing strategy and technical implementation, translating creative concepts into fully realized campaigns within Braze. You will own campaign setup, journey orchestration, personalization logic, data integrations, and performance optimization, ensuring campaigns deliver exceptional engagement and results.

Key Responsibilities

• Build, execute, and optimize marketing campaigns across Braze automation , including push notifications, in-app messages, and inbox / context cards.
• Translate marketing strategy and campaign concepts into technical workflows, orchestrating journeys using Braze Canvas
• Apply Liquid logic to deliver personalized and dynamic messaging across multiple channels.
• Manage data integration, segmentation, and campaign targeting to ensure accuracy and relevance.
• Conduct thorough QA / testing and manage campaign deployment, ensuring operational excellence and adherence to best practices.
• Monitor campaign performance and collaborate with analytics and CRM teams to implement data-driven optimizations.
• Act as a proactive contributor, identifying opportunities to enhance campaign effectiveness, automation processes, and system utilization.
• Partner cross-functionally with marketing, analytics, and data teams to ensure campaigns are aligned with business objectives and deliver measurable results.

Required Skills & Qualifications

Preferred Attributes