Sr Coordinator, CRM

COMPANY OVERVIEW  Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing.

Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable.

We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a Sr Coordinator, CRM to come join our New York based headquarters.

POSITION OVERVIEW We are seeking a Sr Coordinator, CRM to support multi-channel retention efforts.

This individual will report to the Sr Director of Performance Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis.

This is a great opportunity for someone with a strong background in Email and SMS Marketing.

PRIMARY RESPONSIBILITIES  Support daily operations of the CRM program, including but not limited to developing CRM marketing briefs, QA of all Email / SMS campaigns, and analysis and optimization of key business metrics within retention channels Build content daily within Klaviyo and Attentive, as provided by the creative team, making shifts based on learnings and / or business trends.  Report weekly on program performance, including identifying top and bottom performing content, list growth and health, overall program trends.  Continuously optimize segmentation strategy to elevate the customer experience, and maintain optimal engagement and deliverability  Optimize sign-up units to maximize capture rate and customer acquisition Maintain triggered flows based on promotional calendar and seasonality  Assist in the development, execution, and evaluation of A / B testing across channels to develop best practices playbook Continuously monitor and report on the competitive landscape with a focus on the retention marketing and CRM space Work with the paid team to align retention content and messaging across channels  QUALIFICATIONS, SKILLS, & EXPERIENCE  Bachelor’s Degree in Marketing, Communications, or related field 2-4 years’ experience in CRM marketing (Email + SMS); Klaviyo and Attentive experience strongly preferred  Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation Experience with Figma strongly preferred  Strong attention to detail, self-motivation and ability to work collaboratively  Exceptionally strong written, verbal and interpersonal communication Proven ability to multitask in a fast-paced environment Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week (Tuesdays, Wednesdays, and Thursdays)  Demonstrated alignment with Tommy John core values :

• Humble, Adaptable, Mindful, GSD 2.0, & Curious  Salary Range : $80,000 - $90,000 annually #LI-DNI Powered by JazzHR