Brand Manager - Hemoglobinopathies

Brand Manager - Hemoglobinopathies

Facility : Commercial Marketing

Location : Plainsboro, NJ, US

The Rare Disease organization leads all US Commercial efforts for Novo Nordisk's Rare Disease portfolio. The Rare Disease portfolio includes medical treatments, customer solutions, and devices across multiple Therapy Areas including Rare Bleeding Disorders, Rare Endocrine Disorders, Rare Renal Disorders, and Hemoglobinopathies (Sickle Cell Disease & Beta Thalassemia), as well as new products in the pipeline. The Rare Disease organization is responsible for leading the enterprise approach to achieving our patient care goals and financial objectives, devising and delivering transformative patient and customer experiences, addressing unmet needs across the communities we serve, and setting the industry standard for extraordinary execution. The team members collaborate and partner cross functionally with multiple functions and groups throughout the US organization, Clinical Development, Research & Early Development, other affiliates, and the Global HQ teams.

We are looking for highly motivated individuals who are strategic and bold thinkers, passionate and dedicated to driving change in Rare Disease, patient focused, strong collaborators, and inclusive leaders, as we embark on shaping our exciting future and improving the lives of more patients than ever before.

The Position

The Brand Manager, Hemoglobinopathies is responsible for marketing activities directed at customer channels to drive awareness, engagement, and brand adherence. This position will manage day-to-day digital initiatives, including website, social media, and digital analytics, ensuring all activities align with the brand objectives. The individual will collaborate with cross-functional partners, agencies, and vendors to deliver high-quality, compliant digital experiences to enhance the customer journey.

Relationships

Reports to the Hemoglobinopathies Commercial Head. Collaborates closely with cross-functional teams, including marketing, medical, regulatory and legal, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.

Essential Functions

Digital Strategy & Execution : Support the development and execution of the brand's digital marketing strategy in alignment with brand objectives, customer insights, and compliance requirements. Manage day-to-day execution of digital initiatives, including website content updates, email campaigns, and social media activities. Ensure consistent and compliant brand representation across all digital touchpoints.

Content Development & Compliance : Coordinate the review and approval process to ensure all materials meet compliance standards. Collaborate with agencies and vendors to deliver high-quality, on-brand digital content and campaigns.

Develop and Execute Channel Marketing Programs : Collaborate with brand team and agencies to design and implement strategic channel marketing initiatives. Ensure alignment of marketing programs with overall business objectives and revenue targets. Monitor and evaluate the effectiveness of channel marketing programs, providing recommendations for improvement. Act as a mentor to partners' marketing teams, guiding them in creating and executing their own campaigns.

Identify and Optimize Distribution Channels : Analyze market trends to identify and prioritize high-potential distribution channels. Develop promotional strategies tailored to specific channels to maximize reach and impact. Leverage in-depth knowledge of internal and external business issues to enhance channel performance.

Performance Tracking : Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement.

Innovation & Best Practices : Stay informed of emerging digital trends, tools, and best practices relevant to brand marketing. Leverage insights to build innovative solutions and drive brand awareness and loyalty with customers.

Budget Management : Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI. Oversee agency and vendor relationships to deliver high-quality, on-time, and on-budget deliverables.

Qualifications

Minimum Qualifications

Bachelor's Degree from an accredited university or equivalent education with 5+ years of experience required

3 years of marketing experience, preferably in the pharmaceutical or healthcare industry

Experience executing digital marketing tactics such as website management, email campaigns, paid media, and / or social media

General Qualifications

Demonstrates subject matter expertise with in-depth knowledge and experience in channel marketing and customer-driven strategies

Possesses strong cross-functional business understanding and the ability to apply best practices to improve products or services

Exhibits excellent skills in developing and executing channel marketing programs, including identifying distribution channels and promotional opportunities

Capable of mentoring and guiding teams to create and implement effective marketing campaigns

Skilled in coordinating and managing promotional activities

Ability to work independently with minimal guidance while handling complex tasks critical to the business area

Demonstrates strong analytical and problem-solving abilities to address internal or external business challenges

Maintains a proactive and innovative approach to advancing business growth and achieving revenue objectives