Lead Email Marketing Manager

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.

Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

YOUR ROLE

You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato's Prizes and Games verticals which sends 100's of millions of exciting and engaging messages to consumers monthly.

The only limitations : Your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.

You have drive and a passion for results which allows you to thrive in an extremely fast-paced, dynamic environment. You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging.

You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action.

You thrive on success and the impact that your work has on consumers as well as the impact to the business : Revenue, Life Time Value (LTV), and Revenue per User (RPU).

SUCCESS LOOKS LIKEOptimizing and expanding our automation set for prospective and existing investors to create more of a "one-to-one" experience, as well as generating a flywheel of testing and feedbackDeveloping thoughtful and sophisticated omnichannel campaigns across email and push notificationsOwning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team betterPartnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized commsActing as a leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platformsWHAT YOU NEED TO SUCCEED

4-6 years of email marketing / remarketing experienceExtensive experience in the performance marketing / lead generation industryProven experience delivering on department and / or company level key resultsHighly analytical and hands-on expertise with data using primarily first party dataExperienced with BI tools (we use Looker), Excel / G-Suite, platform data tools, etc.

Effectively grown and scaled messaging revenue in previous companiesStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performancePossess an insatiable curiosity and drive to winNICE TO HAVES

Experience with SMS and Push Notifications is highly desirableA strong understanding of deliverability driversTOTAL REWARDS & COMPENSATION

Salary range : $80,000-$115,000

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company.

We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.