Talent.com
Senior Product Marketing Manager

Senior Product Marketing Manager

CalendlyWinston Salem, NC, US
3 days ago
Job type
  • Full-time
Job description

Senior Product Marketing Manager

Calendly is looking for a Senior Product Marketing Manager to help shape how we bring our products to market and tell our story to the world. In this role, you'll lead go-to-market efforts, craft positioning that resonates, and partner across the business to drive awareness, adoption, and customer success.

You'll work closely with Product, Brand, Sales, and Customer Success to help define our product narrative, launch with impact, and ensure customers experience the full value of Calendly. This is a high-impact role for a strategic marketer who's passionate about product, customers, and storytelling.

What You'll Do

  • Lead go-to-market strategy for new features and products, from planning through launch and adoption.
  • Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.
  • Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
  • Translate customer insights into marketing strategy through user research, interviews, win / loss analysis, and competitive intelligence.
  • Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.
  • Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.
  • Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations.
  • Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.
  • Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.
  • Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.

Who You Are

  • You have 6-8+ years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
  • Proven track record owning launches and scaling adoption.
  • Strong storyteller who can simplify complex concepts into compelling narratives.
  • Customer-obsessed, with deep empathy for user needs and buying behavior.
  • Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
  • Highly organized, detail-oriented, and can manage multiple projects without losing momentum.
  • Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels.
  • Outstanding presentation skillsequally comfortable presenting to execs or facilitating webinars for large audiences.
  • Critical thinking and narrative skills that help you connect disparate ideas into a cohesive story.
  • You're a driver, someone who can take loosely formed ideas and 70% of the info and move it forward without waiting for perfect clarity.
  • Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift.
  • You bring positive energy, clarity, and drive as a collaborative team player.
  • Bonus Points

  • Experience marketing to both self-serve and enterprise customers.
  • Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools.
  • Experience with PLG tactics and lifecycle marketing.
  • What's in it for you?

    Calendly is at an inflection point : millions of people rely on us, and we're building the next chapter of our platform. You'll have the opportunity to shape how we go to market, influence key decisions, and bring meaningful work to life. This role offers plenty of room to stretch, experiment, and grow. If you're excited to do impactful work with smart, kind teammatesand help redefine how people spend their time, we'd love to meet you.

    Base salary is just one component of Calendly's total rewards package. All full-time (30 hours / week) employees are also eligible for our Quarterly Corporate Bonus program (or Sales incentive), equity awards, and competitive benefits.

    Calendly uses the zip code of an employee's remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows :

  • Tier 1 : San Francisco, CA, San Jose, CA, New York City, NY
  • Tier 2 : Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
  • Tier 3 : All other locations not in Tier 1 or Tier 2
  • Tier 1 Salary : $168,300 - $227,700 USD

    Tier 2 Salary : $154,275 - $208,725 USD

    Tier 3 Salary : $140,250 - $189,750 USD

    Create a job alert for this search

    Senior Product Marketing Manager • Winston Salem, NC, US

    Related jobs
    • Promoted
    Senior Product Manager

    Senior Product Manager

    OptomiMooresville, NC, US
    Full-time
    Senior Product Manager (Mooresville, NC).Optomi, in partnership with a leading connector in the rental housing industry, is seeking a Senior Product Manager for a hybrid position in Mooresville, No...Show moreLast updated: 1 day ago
    • Promoted
    Senior Staff Product Marketing Manager, EMEA

    Senior Staff Product Marketing Manager, EMEA

    1PasswordWinston Salem, NC, US
    Full-time
    Staff Product Marketing Manager.Password is seeking a seasoned Staff Product Marketing Manager with deep cybersecurity expertise and strong regional market knowledge to lead product marketing strat...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Senior Growth Marketing Manager, Social

    Senior Growth Marketing Manager, Social

    ThumbtackWinston Salem, NC, US
    Full-time
    Senior Growth Marketing Manager, Social.Thumbtack helps millions of people confidently care for their homes.Thumbtack is the one app you need to take care of and improve your home from personalize...Show moreLast updated: 17 hours ago
    • Promoted
    Technical Marketing Manager

    Technical Marketing Manager

    Intuition MachinesWinston Salem, NC, US
    Full-time
    Intuition Machines Technical Marketing Leader.Intuition Machines security products are used at scale by category leaders in every industry. You are probably familiar with our best-known product, the...Show moreLast updated: 3 days ago
    • Promoted
    Product Manager

    Product Manager

    Capital Markets GatewayWinston Salem, NC, US
    Full-time
    Capital Markets Gateway (CMG) is a financial technology firm that is modernizing the equity capital markets (ECM).CMG connects investors and underwriters via a neutral platform that delivers integr...Show moreLast updated: 3 days ago
    • Promoted
    Product Manager

    Product Manager

    Data SolutionsWinston Salem, NC, US
    Full-time
    The Product Manager will oversee the development and launch of our SaaS products.You will work with cross-functional teams to define product vision, create roadmaps, and ensure that products meet m...Show moreLast updated: 3 days ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    VCA Animal HospitalsWinston Salem, NC, US
    Full-time
    VCA is transforming the pet care experience with innovative digital solutions.We're passionate about creating products that improve the lives of pet parents and their pets.We're looking for a Senio...Show moreLast updated: 3 days ago
    • Promoted
    Director, Product MarketingNewRemote

    Director, Product MarketingNewRemote

    Carrot FertilityWinston Salem, NC, US
    Full-time
    Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational em...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Senior Manager, Product Marketing

    Senior Manager, Product Marketing

    Brisk TeachingWinston Salem, NC, US
    Full-time
    Brisk is on a mission to empower teachers with AI-powered tools that save time and improve learning.With Brisk, educators instantly create rubrics, modify assignments for reading levels, detect pla...Show moreLast updated: 17 hours ago
    • Promoted
    Sr. Staff Product Manager - Alts & Data Management

    Sr. Staff Product Manager - Alts & Data Management

    AddeparWinston Salem, NC, US
    Full-time
    Staff Product Manager - Alts & Data Management.Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients.Hund...Show moreLast updated: 3 days ago
    • Promoted
    Senior / Lead Product Manager

    Senior / Lead Product Manager

    MaintainXWinston Salem, NC, US
    Full-time
    MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments.We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations ...Show moreLast updated: 3 days ago
    Senior Product Manager, Integrations

    Senior Product Manager, Integrations

    Pet ScreeningMooresville, North Carolina, United States, 28115
    Full-time
    Senior Director, Product Management (Long-Term Rentals).You'll focus on how PetScreening connects with.Property Management Systems (PMS), CRMs, and partner platforms. This role blends strategy and e...Show moreLast updated: 7 days ago
    • Promoted
    Part Time Product Demonstrator in Costco

    Part Time Product Demonstrator in Costco

    CDS (Club Demonstration Services)Denton, NC, US
    Part-time
    We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage Solutions...Show moreLast updated: 30+ days ago
    • Promoted
    Market Research Contributor

    Market Research Contributor

    Prime InsightsLexington, NC, US
    Full-time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...Show moreLast updated: 3 days ago
    • Promoted
    Senior Product Manager - AI AdOps Copilot (REMOTE)

    Senior Product Manager - AI AdOps Copilot (REMOTE)

    MonetizeMoreWinston Salem, NC, US
    Remote
    Full-time
    Senior Product Manager For Obi.As the Senior Product Manager for Obi, you will lead the vision, strategy, and execution of MonetizeMore's flagship AI agent product. You will collaborate with enginee...Show moreLast updated: 2 days ago
    • Promoted
    Digital Product Manager

    Digital Product Manager

    EdgewellWinston Salem, NC, US
    Full-time
    Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers.Our family of over 25 personal care brands serves people in more than 50 countries.We are dedi...Show moreLast updated: 3 days ago
    Growth Marketing Manager

    Growth Marketing Manager

    Pet ScreeningMooresville, North Carolina, United States, 28115
    Full-time
    PetScreening is the fastest-growing pet-property tech SaaS company reimagining how pet management works for property owners and operators. We help housing providers manage residents' pets and assis...Show moreLast updated: 12 days ago
    • Promoted
    Senior Product Manager

    Senior Product Manager

    Elite TechnologyWinston Salem, NC, US
    Full-time
    Elite Technology is a leading, independent technology company that helps law firms drive profitability through improved operational effectiveness, increased efficiency, and greater visibility acros...Show moreLast updated: 3 days ago