Sr. Director, Media Planning

Strategic Media Planning Leader

Be part of an amazing story. Macy's is more than just a store. We're a story. One that has captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

Macy's is seeking a strategic media planning leader to create the media plan for all initiatives. The ideal candidate will have a strong track record in planning large scale media campaigns and have extensive experience in building and managing high performing teams, as well as managing key relationships across internal stakeholders, strategic agencies and media partners. The ideal candidate has expert knowledge of media measurement of key brand metrics (e.g. consideration, purchase intent) and ROI / ROAS. They are experienced in working with various media models (MMM, MTA), media analytics and measurement teams to optimize omni sales.

What You Will Do

Media Strategy Development :

• Set vision, articulate opportunity and lead the media strategy for all marketing plans to deliver business outcomes
• Translate data insights into actionable media plans across various channels
• Model GRPs to business and brand KPIs, including traffic and sales
• Collaborate with cross-functional partners including marketing leads, creative, marketing effectiveness to plan cohesive and impactful campaigns.
• Stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
• Manage relationships with media agencies and vendors to optimize partnerships and plans
• Utilize data-driven insights and media math to optimize media buying, ensuring maximum ROI across various channels.
• Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning
• Build strong working relationships and influence cross-functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy in order to develop innovative, impactful and integrated work and definitions of success
• Identify and proactively craft new processes and approaches to leverage paid media to drive brand health and business growth
• Drive a results driven mindset throughout the team and instill a high level sense of accountability to achieve goals
• Drive performance and efficacy across individual and collective media channels, leveraging quantitative and qualitative insights to influence media strategies, and inform tactical planning, execution, and optimization
• Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget)

Data-Driven Optimization :

Analytical Skills :

Team Leadership and Collaboration :

Skills You Will Need

Who You Are

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include :

Access the full menu of benefits offerings here .

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.