Marketing Communications Specialist

Overview

The Marketing Communications Specialist collaborates with internal communications, public relations, content strategy, and brand & design to develop, deploy, and measure strategic marketing communications plans that engage our internal audiences and raise Foley’s profile with clients and recruits.

Hands-on execution ranges from drafting and distributing content for firm information campaigns (e.g., benefits enrollment, software rollouts) to compiling and formatting the weekly internal newsletter and curating / posting content for the firm’s intranet.

Responsibilities

Implementation of Firm / Marketing Communications Plans and Tactics

• In collaboration with the Manager, Communications, the Marketing Communications team, and the Business Development & Marketing (BD+M) Department, support the creation of internal communications that build belief in Foley’s strategic plan, understanding of the firm’s client service platform, and pride in our unique culture.
• Contribute to and implement strategic communications plans and solutions for firm initiatives in Technology, Information Security, Administration, Talent, Pro Bono, Wellness, and BD+M.

Whenever called for, act as content creator, editor, proofreader, creative consultant, and multimedia specialist.

• Uncover and amplify good news stories about the firm to instill a sense of pride in the firm’s client and pro bono wins, DE&I efforts, and Boys & Girls Clubs partnership.
• Write and / or curate all content for This Week at Foley internal firm newsletter and handle its layout, distribution, and metrics tracking each week.
• Ensure regular cadence of new content posted to Foley @Work intranet home page, serve as content manager for the BD+M page on Foley @Work, and facilitate posting by other content managers as needed.
• Serve as the communications lead for Foley Best Self, the firmwide wellness program.
• Contribute to Foley.com, social media, and the creation of collateral reflecting the specific areas of specialty.
• Respond to requests for internal and marketing communications support as well as proactively identify and help solve communications issues.

Professional Development

• Remain current in industry trends in internal communications, marketing, and the legal profession.
• Ensure expertise in technology relevant to the position; proactively use most current technology to further teamwork, client service, and efficiency.
• Develop familiarity with relevant subject areas within the Technology, Administration, Talent, Pro Bono, and BD+M functions.

Qualifications

• Bachelor's Degree required.
• Minimum of three (3) years of related internal communications experience, with emphasis on writing and editing in a variety of media required.
• Experience using email marketing, digital content management, and video capture systems desired.
• Law firm experience preferred.
13 days ago