Talent.com
Sr. Lead, Brand & Integrated Marketing, DesignShop
Sr. Lead, Brand & Integrated Marketing, DesignShopMaterial Bank • Boston, MA, US
Sr. Lead, Brand & Integrated Marketing, DesignShop

Sr. Lead, Brand & Integrated Marketing, DesignShop

Material Bank • Boston, MA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Material Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry , providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below.

DesignShop is seeking a Sr. Lead of Brand & Integrated Marketing to play a critical role in establishing and growing our brand from its earliest stages. Launched in January 2025, DesignShop is transforming home renovation as the go-to platform that helps renovators quickly and easily find the perfect materials—moving from inspiration to action, hassle-free. Backed by Material Bank, which revolutionized sampling for the architecture and design industry, DesignShop is now bringing that same innovation to residential renovation.

In this role, you'll lead integrated marketing, including creative and content strategy, affiliate and influencer programs, and own brand channels such as TV, CTV and Direct Mail. You'll manage and own relationship with agency partners end-to-end, who are responsible for delivering campaigns that build awareness, drive customer acquisition, and support long-term growth.

What you'll do :

Content & Campaign Leadership

  • Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.
  • Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.
  • Use performance metrics and market insights to continually optimize campaigns and refine strategies.

Creative Strategy & Oversight

  • Lead agency and partner relationships, providing clear briefs, actionable feedback, and brand direction to ensure all creative output is on-strategy and on-brand.
  • Manage timelines, budgets, and deliverables to ensure high-quality execution within scope.
  • Leverage customer insights and performance data to evolve creative approaches, channels, and partnerships for stronger ROI.
  • Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.
  • Marketing Channel Ownership

  • Oversee affiliate, influencer, and brand marketing programs, managing both direct reports and agency support.
  • Develop and execute strategies across key brand-building channels, including TV / CTV, Direct Mail, and emerging platforms.
  • Build and nurture relationships with partners, influencers, and affiliates to expand reach, credibility, and advocacy.
  • Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.
  • Brand Stewardship & Advocacy

  • Ensure consistent brand expression across all marketing touchpoints, safeguarding a cohesive and recognizable identity.
  • Champion the voice of the customer, using insights to strengthen brand storytelling and customer connection.
  • Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.
  • What you'll bring :

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 8+ years of experience in integrated, brand, or content marketing with proven success in consumer-facing businesses.
  • Demonstrated ability to lead integrated marketing campaigns across brand channels (TV / CTV, Direct Mail) as well as affiliate, influencer, and content programs.
  • Strong leadership skills with experience managing teams and agency partners to deliver measurable outcomes.
  • Highly analytical and customer-focused, with the ability to turn insights into actionable strategies that improve acquisition, engagement, and retention.
  • Excellent communicator and collaborator, comfortable working across creative, product, and leadership teams.
  • Hands-on, resourceful, and proactive, with a track record of driving projects forward in fast-paced environments.
  • Creative thinker with an interest in design, innovation, and emerging marketing approaches.
  • What you'll get from us :

  • Our people : If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events
  • Relaxation and Celebrations : Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
  • Health Benefits : We contribute to your medical, dental, vision and short-term / long-term disability plans and have a strong employee assistance program.
  • Plan for your Retirement : 401(k) eligible after your first 90 day's employed!
  • Giving Back : We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.
  • Growth : We'll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters!
  • Flexible Work Schedules : With business units and employees across the globe, Material Technologies has embraced a  hybrid  working  model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.
  • About Material Bank

    Material Bank is the world's largest material marketplace for the architecture and design industry, providing the fastest and most powerful way to search and sample materials. Material Bank connects design professionals to hundreds of manufacturers through facilitating brand discovery, rep engagement, and material sampling.

    Material Bank has transformed the way an entire industry discovers and samples materials. By removing the friction that exists in the process, we drive business between architects and designers (members) and our Brand Partners (clients).

    Our powerful material database and proprietary robotic distribution facility allow members to order samples until midnight (ET) to be delivered free of charge anywhere in the US, in one box, by 10 : 30 AM the next morning.

    Connect with us and discover your career at Material Bank.

    Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other status protected under any applicable federal, state or local law.

    Create a job alert for this search

    Brand Marketing Lead • Boston, MA, US

    Related jobs
    Senior Director, Brand Marketing & Insights

    Senior Director, Brand Marketing & Insights

    Xometry • Waltham, MA, US
    Full-time
    Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives ma...Show more
    Last updated: 28 days ago • Promoted
    Sr. Manager, Influencer Marketing

    Sr. Manager, Influencer Marketing

    Massachusetts Staffing • Waltham, MA, US
    Full-time
    Senior Manager, Creator Marketing.Insight Global is seeking a Senior Manager, Creator Marketing to join a Brand & Customer Marketing team for a large go-to-market software development company.This ...Show more
    Last updated: 1 day ago • Promoted
    Managing Director, Web & Brand

    Managing Director, Web & Brand

    829 Studios • Boston, MA, US
    Full-time
    We are seeking a Managing Director, Web & Brand to lead, inspire, and grow our agency’s web and branding practice.This senior leader will execute a clear vision that integrates strategy, ...Show more
    Last updated: 20 days ago • Promoted
    Sr Brand Partner

    Sr Brand Partner

    Citizens Financial Group • Westwood, MA, US
    Full-time
    Focus on the core content of the job post, removing all extra metadata, navigation, and redundant headers.Keep the formatting beautiful and high signal to noise ratio.Show more
    Last updated: 21 days ago • Promoted
    Sr. Manager, Global Site Merchandising

    Sr. Manager, Global Site Merchandising

    New Balance • Boston, MA, US
    Full-time
    Senior Manager Of Site Visual Merchandising For Lifestyle.Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world.We i...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Manager Strategy, TCGplayer

    Sr. Manager Strategy, TCGplayer

    Ebay • Boston, MA, US
    Full-time
    TCGplayer Strategy Team Leader.At eBay, we're more than a global ecommerce leader we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than...Show more
    Last updated: 30+ days ago • Promoted
    Sr Director, Insights & Analytics, Immunology (Lupus)

    Sr Director, Insights & Analytics, Immunology (Lupus)

    Biogen • Cambridge, MA, US
    Full-time
    Sr Director, Insights And Analytics Lead.The Sr Director, Insights and Analytics Lead, will support the Immunology franchise by objectively defining and evaluating brand performance, enabling data-...Show more
    Last updated: 30+ days ago • Promoted
    SAP Product & Investment Strategy Lead

    SAP Product & Investment Strategy Lead

    Massachusetts Staffing • Boston, MA, US
    Full-time
    SAP Product & Investment Strategy Lead.Pegasystems is looking for a talented marketer skilled in marketing to the developer community. Pega's industry leading platform and CRM apps are attracting a ...Show more
    Last updated: 1 day ago • Promoted
    Senior Manager, Digital Creative Design

    Senior Manager, Digital Creative Design

    CHRISTIANBOOK LLC • Peabody, MA, US
    Full-time
    We’re looking for a highly talented Sr Manager, Digital Creative Design to bring our brand to life across all digital touchpoints. From polished emails and scroll-stopping paid ads to social c...Show more
    Last updated: 3 days ago • Promoted
    Sr. Director of Product Marketing

    Sr. Director of Product Marketing

    Nexthink • Boston, MA, US
    Full-time
    Nexthink is the leader in digital employee experience management software.The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting...Show more
    Last updated: 30+ days ago • Promoted
    Brand Creative Senior Principal Design, Basketball and Catalyst R-64171

    Brand Creative Senior Principal Design, Basketball and Catalyst R-64171

    Nike • Boston, MA, United States
    Full-time
    You’ll report to the Sr Director, Global Brand Creative and work day to day with your peers in Brand Creative, Brand Management, Sports Marketing, Consumer Engagement, Digital Direct, Brand Plannin...Show more
    Last updated: 30+ days ago • Promoted
    Global Brand Lead, mRNA-4359, Oncology

    Global Brand Lead, mRNA-4359, Oncology

    Moderna • Cambridge, MA, US
    Full-time
    The mRNA-4359 Global Brand Lead will drive the global commercialization strategy and operating plan for this asset across multiple solid tumor indications, including preparing for a potential launc...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Associate Director, Product Marketing

    Sr. Associate Director, Product Marketing

    Janus Henderson Global Investors • Boston, MA, United States
    Full-time
    A career at Janus Henderson is more than a job, it’s about investing in a brighter future together.Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes t...Show more
    Last updated: 26 days ago • Promoted
    US Oncology (RLT) Marketing Director - Brand and Launch Strategy

    US Oncology (RLT) Marketing Director - Brand and Launch Strategy

    Sanofi • Cambridge, MA, US
    Full-time
    US Oncology (RLT) Marketing Director - Brand And Launch Strategy.The position, US Marketing Oncology RLT will be supporting the optimization of marketing strategies and campaigns across various cha...Show more
    Last updated: 13 days ago • Promoted
    Senior Director of Brand Marketing

    Senior Director of Brand Marketing

    TravelPerk • Boston, MA, United States
    Full-time
    TravelPerk is a global travel and expense management platform.Its all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need.The result saves ti...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager, Design

    Senior Manager, Design

    Sincere Corporation • Framingham, MA, US
    Full-time
    Manager, Design to join our growing team.In this role, you’ll work with the Chief Brand Officer to define and steward the creative and design standards for our family of brands — Punchb...Show more
    Last updated: 15 days ago • Promoted
    Sr. Marketplace Manager

    Sr. Marketplace Manager

    Beacon Wellness Brands • Newton Center, MA, US
    Full-time
    Reports to : Vice President of E-Commerce.Beacon Wellness Brands (BWB, formerly Clio) is a high-growth intimate wellness, beauty, and personal care company headquartered in Newton, MA.The company ha...Show more
    Last updated: 23 days ago • Promoted
    Sr. Manager Strategy, TCGplayer

    Sr. Manager Strategy, TCGplayer

    TCGplayer • Boston, MA, US
    Full-time
    TCGplayer Strategy Team Leader.At eBay, we're more than a global ecommerce leaderwe're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 1...Show more
    Last updated: 2 days ago • Promoted