Sr. Marketing Operations Manager - Digital Experiences & Capabilities

Sr. Marketing Operations Manager - Digital Experiences & Capabilities

We are seeking a Marketing Operations Lead to oversee the execution, optimization, and governance of Visa Marketing 360, Visa's global marketing automation and personalization platform. In this role, you will ensure seamless day-to-day operations of the platform, enabling regional and market-level teams to launch campaigns efficiently and effectively. You will manage campaign workflows, maintain data integrity, monitor performance, and provide actionable insights to improve outcomes. You will also be a key partner in onboarding new users, training stakeholders, enhancing the platform, and ensuring compliance with Visa's privacy and security standards.

Main Responsibilities

Platform Operations & Execution

Oversee the operational management of Visa Marketing 360, ensuring campaigns are executed accurately, on time, and within brand and compliance guidelines.

Configure and manage marketing automation workflows, audience segmentation, and personalization

Design and manage AI-enhanced marketing workflows to streamline processes, reduce manual intervention, and increase speed-to-market.

Ensure accurate and timely data integration between Visa's systems, our Clients and the platform, maintaining high data quality standards.

Manage a global marketing operations team that supports campaign execution, optimization, and governance across all regions

Campaign Support & Enablement

Collaborate with regional and market-level teams to translate campaign briefs into executable workflows.

Provide hands-on guidance for campaign setup, testing, QA, and deployment.

Develop and maintain documentation, templates, and best-practice guidelines for campaign execution.

Performance Optimization

Develop dashboards and reporting systems powered by AI analytics for better decision-making and insights.

Monitor campaign performance metrics and platform usage, providing regular reports and actionable recommendations for optimization.

Use A / B testing, analytics, and other performance measurement techniques to improve targeting, engagement, and ROI.

Partner with analytics teams to build dashboards and automated reporting for stakeholders.

Training & Adoption

Lead onboarding and training programs for new users and teams, ensuring consistent adoption of platform capabilities and processes

Serve as the primary point of contact for operational questions, troubleshooting, and escalation.

Champion the adoption of AI-first approaches across marketing operations to position the function as a driver of innovation

Governance & Compliance

Ensure all marketing activities adhere to Visa's data privacy, security, and compliance standards, including GDPR and CCPA.

Maintain governance processes to ensure consistent campaign quality and adherence to operational standards.

Key Attributes for Success

Operational Leader

Skilled in managing teams and processes to deliver consistent, high-quality results.

AI Advocate

Passionate about integrating AI into marketing operations, with the ability to influence stakeholders to adopt new technologies.

Data-Driven Mindset :

Uses analytics to drive continuous improvement.

Proactive Problem Solver

Anticipates challenges and resolves them with minimal disruption.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

7+ years of experience in marketing operations, campaign management, or marketing technology management.

Proven track record of applying AI technologies in marketing operations to automate workflows, reduce costs, improve efficiencies, and drive innovation

Ability to showcase the use of AI in marketing operations—e.g., cost savings, performance uplift, or process innovation.

Proven experience leading and managing high-performing marketing operations teams.

Hands-on experience with marketing automation and customer experience platforms

Strong understanding of audience segmentation, customer journeys, personalization, and campaign optimization.

Proficiency with marketing analytics tools (e.g., Google Analytics, Looker, Tableau) and A / B testing methodologies.

Ability to showcase measurable results from the use of AI in marketing operations, e.g., cost savings, performance uplift, or process innovation.

Excellent project management and organizational skills, with a track record of managing multiple campaigns simultaneously.

Strong communication and stakeholder management skills, with the ability to work across global teams.

Familiarity with data privacy regulations (GDPR, CCPA) and their application in marketing contexts.

Experience evaluating and implementing AI tools to improve operational efficiency, scalability, and effectiveness.

Experience in global or multi-regional campaign execution and operational governance.

Knowledge of data workflows, and marketing technology ecosystems.

Experience in building operational playbooks and training programs.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental / Physical Requirements :

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY :

The estimated salary range for a new hire into this position is 153,700.00 to 223,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.

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