Senior Manager, Marketing Operations & Automation
OpendoorMiami, FL, US16 hours ago
Job type
- Full-time
Job descriptionBuild and maintain automated marketing dashboards Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions Build real-time performance tracking by channel, cohort, and market Support attribution modeling, incrementality testing, and media mix modeling initiatives Own and manage Google Tag Manager and S2S implementation across Opendoor properties Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization Maintain event taxonomy and tracking documentation QA and troubleshoot tracking issues across the funnel Coordinate with Product / Engineering teams on tracking implementation Own marketing technology stack (Iterable / CRM, Google Ads, Meta, analytics platforms, attribution tools) Evaluate and implement new tools that increase team productivity Manage vendor relationships and contract renewals Ensure data flows correctly between systems Optimize tech stack spend and consolidate redundant tools Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc) across major ad platforms Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript) Experience implementing AI tools in marketing workflows Comfortable with APIs, webhooks, and technical integrations SQL knowledge preferred for pulling data from warehouses (Snowflake / Redshift) 5-7+ years in marketing operations, marketing analytics, or growth operations roles Experience supporting performance marketing teams at scale ($20M+ annual spend) Track record of building automation that measurably increases team productivity Understanding of multi-touch attribution, incrementality testing, and measurement best practices Experience with CRM / marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot) Builder mentality : You see manual work and immediately think "how can I automate this?" High agency : You don't wait for permissionyou prototype solutions and show results AI-native : Comfortable experimenting with new AI tools and teaching others how to use them Systems thinker : You design scalable processes, not one-off fixes Hands-on executor : This is a pure IC roleyou build things yourself, you don't manage people who build things Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services) Background in data science, analytics engineering, or technical product management Built custom dashboards using BI tools (Tableau, Looker, Mode, Quicksight, Amplitude) Experience with media mix modeling or incrementality testing Experience with Segment, Snowflake, LiveRamp Working knowledge of brand safety / viewability and verification tools
Senior Manager, Marketing Operations & Automation
This is Opendoor's automation architect roleyou'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.
You'll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means : automated dashboards and reporting, AI-powered creative testing and personalization, bulletproof conversion tracking (GTM, CAPI) and targeting, and a streamlined tech stack. You'll implement AI tools, build automation workflows, and ensure every system is optimized for speed and accuracy.
What You'll Do
1. AI & Automation Implementation
- Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production
- Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
- Automate repetitive processes : campaign QA, broken link checks, UTM tracking validation, lead scoring / routing
- Scale AI-powered creative testing (goal : 100s of ad variants per month)
- Build AI email personalization engine for lifecycle campaigns
2. Marketing Analytics & Reporting Infrastructure
3. Event Tagging & Conversion Tracking
4. Marketing Tech Stack Management
What You'll Need
Technical Depth :
Marketing Operations Experience :
Mindset & Approach :
Bonus Points :
Compensation
The base pay range for this position is $128,800 - $177,100 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical / dental / vision insurance, life insurance, and 401(k) to eligible employees.
Create a job alert for this search
Operation Manager • Miami, FL, US
Related jobs
Location : Remote (PST timezone preferred) OR Montreal Hybrid.Join our marketing team to own lifecycle marketing across three platforms : Bandsintown (100M users), Bandsintown for Artists (700K users...Show moreLast updated: 30+ days ago
Hybrid (On-site visits as required).We own and operate a growing portfolio of premier private communities, each offering.
Our dedication to hospitality and endless activities for the entire family e...Show moreLast updated: 21 days ago
Senior Product Marketing Manager.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
We are a venture-backed tech startup striving to be the leading...Show moreLast updated: 4 days ago
We are a prop-tech company seeking a motivated Marketing Manager with a passion for making a difference and creating a global impact.
In this role, you will lead our marketing initiatives by develop...Show moreLast updated: 2 days ago
Senior Manager, Marketing Operations & Automation.Location : Miami, Phoenix, Seattle, San Francisco, Toronto.Reports to : VP Acquisition & Lifecycle Marketing.
Team : Acquisition & Lifecycle Marketing....Show moreLast updated: 1 day ago
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity.We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expe...Show moreLast updated: 7 days ago
Senior Digital Marketing Manager / Diicrtor of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue...Show moreLast updated: 30+ days ago
We’re seeking an experienced Lifecycle Marketer to architect and execute our complete lifecycle engine across email, SMS, in-platform messaging, and automated workflows.
You will own the full commun...Show moreLast updated: 1 hour ago
Fausto Commercial – South Florida’s Leading Commercial Real Estate Brokerage.Compensation : $75,000–$90,000 + Bonus.Fausto Commercial is seeking a Senior Marketing Manager who is.T...Show moreLast updated: 3 hours ago
Senior Manager, Product Marketing & Strategy.Symbotic is changing the way consumer goods move through the supply chain.Intelligent software orchestrates advanced robots in a high-density, end-to-en...Show moreLast updated: 2 days ago
A leading healthcare provider in Fort Lauderdale is seeking a Vice President of Digital Marketing.This role involves leading the development of digital marketing strategies and managing a team focu...Show moreLast updated: 13 hours ago
Are you looking for a challenging role that allows you to leverage the personal connections you have in the community? Are you energized by achieving sales goals, closing the deal, and gaining mark...Show moreLast updated: 3 hours ago
We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 5 hours ago
The ideal candidate is an experienced retail leader with over 2 years in contemporary or multi-vendor environments, combining confidence, polish, and a strong sales and styling instinct.They will b...Show moreLast updated: 4 days ago
JOB TITLE - REGIONAL OPERATIONS MANAGER.This focus of this position is to support and enforce all safety, governmental, and Company procedures while meeting operational goals.This position will pro...Show moreLast updated: 30+ days ago
FVI School of Nursing and Technology.At FVI School of Nursing and Technology, we’re passionate about empowering students to transform their futures through education.
As part of our marketing team, ...Show moreLast updated: 1 hour ago
Senior Helpers, the nation's premier provider of in-home senior services, is in search of a Marketing & Sales Manager to join the.
Senior Helpers’ services range from specialized care for those with...Show moreLast updated: 9 hours ago
This company is truly one of the most reputable and best builders in all of Florida.They are based in South Florida, have been in business for over 50 years, are completely client focused, do almos...Show moreLast updated: 30+ days ago
- Promoted
Lifecycle Marketing Manager
BandsintownMiami, FL, United StatesFull-time
- Promoted
Senior Marketing Manager
Southworth ClubsMiami, FL, United StatesFull-time
- Promoted
Senior Product Marketing Manager
vClusterMiami, FL, United StatesFull-time
- Promoted
Marketing Manager
LaTeam PartnersAventura, FL, USFull-time
- Promoted
Senior Manager, Marketing Operations & Automation
OpendoorMiami, FL, United StatesFull-time
- Promoted
Senior Product Marketing Manager
Scribd, Inc.Miami, FL, United StatesFull-time
- Promoted
Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty
BluZincMiami, FL, United StatesFull-time
- Promoted
- New!
Lifecycle Marketing Manager
NurpMiami, FL, United StatesFull-time
- Promoted
- New!
Senior Marketing Manager
Fausto CommercialMiami, FL, USFull-time
- Promoted
Senior Manager, Product Marketing & Strategy
SymboticMiami, FL, USFull-time
- Promoted
- New!
Chief Digital Marketing & AI Growth Leader
ICBDMiami, FL, United StatesFull-time
- Promoted
- New!
Marketing and Sales Manager Home Health Care
Right At HomeWeston, FL, United StatesFull-time
- Promoted
- New!
Remote M&A Integration Manager - AI Trainer ($50-$60 / hour)
Data AnnotationHomestead, FL, United StatesRemote
Full-time +1
- Promoted
Assistant Store Manager
Pyramid Consulting Group, LLCMiami Beach, FL, United StatesFull-time
- Promoted
Regional Operations Manager - Miami, FL
Matheson Tri-GasMiami Beach, FL, United StatesFull-time
- Promoted
- New!
Lifecycle Marketing Manager
FVI School of Nursing and TechnologyMiramar, FL, United StatesFull-time
- Promoted
- New!
Marketing and Sales Manager
Senior HelpersMiramar, FL, United StatesFull-time
- Promoted
Senior Project Manager
Trinity Search GroupMiami-Dade County, FL, United StatesFull-time