Head of Digital Marketing / Online Marketing (m / w / d) Job at Titan America in Dee

Marketing Manager Location : Commercial & Infrastructure Solutions

Reports to : Senior Vice President of Marketing

Titan America LLC (NYSE : TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America has consistently delivered innovation, operational excellence, and sustainable solutions. Our comprehensive portfolio—including cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures—serves diverse customer needs across commercial, industrial, and infrastructure markets.

Titan America is seeking a strategic and results-driven Marketing Manager – Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth.

Marketing Manager will collaborate closely with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making. The role requires both strategic vision and hands-on execution, with accountability for market intelligence, customer engagement, and campaign effectiveness.

Market Strategy & Intelligence

Conduct in-depth research on segment ecosystems—including competitors, influencers, regulatory developments, and industry trends—to identify risks and opportunities.

Marketing Execution

Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments.

Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.

Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits.

Lead digital marketing efforts—including CRM, website management, email, paid media, and social channels—to align with segment needs.

Customer & Industry Engagement

Strengthen Titan America’s brand presence through participation in industry conferences, trade shows, and advocacy bodies.

Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers.

Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches.

Performance & Measurement

Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction.

Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives.

Drive adoption and visibility of Titan America’s sustainable solutions, particularly lower-carbon and innovative construction materials.

Demonstrated increase in market share across commercial and infrastructure segments.

ROI from marketing campaigns that contribute directly to sales pipeline growth.

Enhanced customer loyalty and preference for Titan America’s product portfolio.

Strong cross-functional collaboration with sales, operations, and technical services.

Bachelor’s degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).

~6–8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.

~ Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets.

~ Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.

~ Proficiency in CRM systems, digital marketing platforms, and analytics tools.

~ Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.

~ Willingness to travel up to 50% for customer, industry, and internal engagements.

This role provides the opportunity to shape the future of commercial and infrastructure markets, while working with high-performing teams across the United States and internationally.

Market-leading base salary

Annual performance-based bonus

Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)