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Marketing Lead
VirtualVocationsArlington, Virginia, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for a Marketing Lead to own their narrative, launches, and demand generation strategy.
Key Responsibilities
Own demand generation and growth strategy and execution
Define ideal customer profiles, positioning, and messaging for various buyer personas
Plan and execute product / feature launches across multiple channels
Required Qualifications
5+ years in B2B SaaS with experience in API / devtools / infrastructure products
Proven track record in demand generation and enterprise pipeline development
Experience building marketing strategies and processes from the ground up
Strong analytical skills and familiarity with CRM / marketing operations
Experience with AI / agentic platforms and integration / security compliance is a plus
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Marketing Lead • Arlington, Virginia, United States
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