Digital Marketing Manager

Digital Marketing Manager

The digital marketing manager is responsible for placement of digital and paid media, website analytics management, and driving traffic and leads to the HRC affiliate websites. This person will work closely with Hubbell's marketing teams to support all Hubbell communities and other priority projects related to digital marketing, budget optimization, sales traffic, and lead volume.

1. Plans and executes digital marketing placements according to objective and budget. Builds and structures strategies and tactics to support the growth of traffic and lead volume within the division.

• Owns all ads on the Google paid platform including but not limited to, paid search, display ads, native ads, YouTube, and Google 360 ads.
• Manages and owns all Microsoft platform ads including paid search and other formats.
• Develops and evaluates campaign structure, keyword strategies, audience targeting, daily optimization, and monitors bidding performance and clickthrough strategies. Optimizes towards low CPC and high conversion rate to lead rate. Creates competitor strategies and analyzes market impression share.
• Creates budget projections and optimizes marketing dollars spend among platforms and campaigns.
• Manages and coaches on paid Meta ad Campaigns, providing insight on budgets, tracking, performance, format expansion, creative, and reporting. Assists with updating creative copy when needed.

2. Tracks and analyzes website traffic in Google Analytics and or GA4, with a goal of increasing conversion rates. Suggests website user experience edits and landing pages for optimal performance with web development. Creates KPI's to account for ad spend where needed and showcases deep website performance.

3. Creates compelling ad copy and tests it to perform at an optimal level. Creates visually compelling high CTR online ads and incorporates monthly incentives. Connects with team members and videographer to place video and / or YouTube Campaigns.

4. Reviews and collaborates on overall marketing plans monthly, quarterly, and annually to tie paid digital efforts into marketing performance and sales results.

5. Identifies and evaluates underperforming paid digital ads and collaboratively creates action plans to better utilize marketing budgets.

6. Experiments with new and innovative paid digital ad platforms. Reaches new audiences and enhances ways to connect with potential home purchasers. Plans, builds, and tests new advertising sources short and long term. Explores and evaluates new marketing technology vendors for analytics or other digital marketing tools where needed.

7. Builds reports utilizing technology available internally or newly sourced. Utilizes this data to recommend new strategies, make decisions, and support the leadership and sales teams.

8. Takes ownership in all Hubbell Realty Company brands, including overall communication in alignment with company mission and core values.

9. Other duties as assigned.

10. Bachelor's degree in marketing, journalism, advertising or related field.

11. Knowledge and experience of homebuilding, real estate, and new home sales a plus.

Note : This job description describes the general nature and essential functions of the position without including peripheral and incidental duties. Contents of this job description are subject to change at the discretion of the employer. Employees may receive other job-related instructions and be required to perform other job-related work as requested by the manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.