Director, Retail Marketing

Retail Marketing Director

The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.

The Retail Marketing Director will lead the development and execution of retail channel marketing strategies to optimize GSK's vaccine portfolio performance. This role will play a critical role in execution of customer-centric solutions with a focus on Retail decision makers and retail field and store level customers. In this role you will be accountable to helping drive optimal vaccine availability and pull-through. The main objective of this role will be to work with the Retail Sales lead, Retail Account Director, and Retail channel managers to help ensure retailers are prioritizing vaccination pull through across chain and pharmacy staff. Reporting to the Head of Retail, VBU, the Retail Marketing Director will ensure serve as the vital bridge between marketing and sales to deliver on GSK's retail vision.

Key Responsibilities :

• Develop and execute retail marketing strategies to drive business growth
• Build strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders
• Own specific retailer performance tracking and narrative including ability to identify successes and areas of opportunity
• Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales
• Define and create content for utilization at both account and field level engagements
• Integrate narratives to guide retail interactions and drive engagement
• Collaborate with cross-functional teams to align marketing strategies

Essential Attributes :

Why You?

Basic Qualifications : We are looking for professionals with these required skills to achieve our goals :

Preferred Qualifications : If you have the following characteristics, it would be a plus :

Capabilities / Competencies :