Content Strategist

Section 1: Position Summary

The Content Strategist is instrumental in telling the Ascensus story and advancing our important mission of helping more savers save more. With an emphasis on advanced critical and creative thinking skills, success in this role is centered on the ability to create powerful and compelling content in support of Ascensus’ strategic goals.

Section 2: Job Functions, Essential Duties and Responsibilities

• Apply business, industry, and marketing knowledge to determine effective positioning.
• Ask thoughtful questions and make meaningful connections to ensure messaging integrates with the holistic partner, advisor or consultant, client, and/or participant experience
• Oversee product and launch communications across the customer journey
• Create clear and engaging copy that adheres to brand standards and is tailored to the audience
• Write for a variety of formats, including digital/print, short and long form, and dynamic content platforms that use technology, logic, and data to generate personalized experiences
• Communicate technical topics in a simplified manner
• Provide general editorial direction and support
• Participate in periodic content audits to ensure materials remain current and compliant
• Utilize Microsoft® Office Suite – Word®, PowerPoint® and Excel®—as well as AI and digital marketing tools for omni-channel, multi-media meaningful, measurable content generation.
• Work within web-based email, project management, and CMS software tools to assist in the production and management of work
• Participate in and adhere to quality control best practices related to proofreading, managing reviews, and securing approvals
• Consult and collaborate with key internal and external stakeholders and leaders to secure buy-in for ideas
• Lead, support, and motivate project teams
• Represent marketing to provide status updates, planning decisions, innovative solutions, and brand governance
• Apply lessons learned and metrics to benchmark success and continually improve outputs and experiences
• Provide team coaching on content marketing best practices especially related to digital marketing trends and tools
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
• At Ascensus we are guided by our Core Values of People Matter, Quality First and Integrity Always®. They inspire us every day to prioritize an environment of respect for those we serve and one another and should be visible in your actions on a day-to-day.

Section 3: Experience, Skills, Knowledge Requirements

• Additional background or experience specifically in the following areas is preferred: Retirement industry experience, agency experience, writing for digital marketing focused on SEO, experience leveraging AI for marketing.
• Exceptional writing and editing skills
• Visionary with ability to translate ideas into tactics and influence outcomes
• Out-of-the box thinker with a passion for envisioning new approaches and creating content that inspires, motivates, and aims to “convert” interest into action
• An understanding of a regulated industry; financial services experience a plus
• Decision-making, problem-solving, and follow-through skills
• Ability to manage complex projects independently and keep things moving with a ‘startup mentality’
• Strong attention to detail related to material accuracy, data, logic, consistency, brand standards, project planning, proofreading
• Ability to provide consultative advice and work successfully in a team environment, changing gears to lead and to support writing initiatives as needed.
• Strong communications and presentation skills – dynamic, creative, persuasive, and succinct
• Strong digital marketing skill set, including copywriting and best practices for writing for apps, email, and web
• Minimum of 7 years of related experience with a concentration in financial services and the marketing discipline; Samples and portfolio required
• Four-year college degree, marketing/communications or related field

For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider. Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying.

We are proud to be an Equal Opportunity Employer

The national average salary range for this role is $75-110k in base pay, exclusive of any bonuses and benefits. This base salary range represents the low and high end of the salary range for this position. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. We do not anticipate that candidates hired will begin at the top of the range however, from time to time, it may occur on a case-by-case basis. Other rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc. For more information, please visit careers.ascensus.com/#Benefits.

Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website.