Campaign Lead

Campaign Lead

Artemis is seeking a full-time Campaign Lead to lead a strategic communications and outreach contract for a federal client. The ideal candidate will have experience with leading communications and outreach efforts across multiple digital, social media, and mainstream media outlets. This individual will also be responsible for developing an implementation plan for a national advertising campaign; overseeing creation of communication toolkits and creative materials; creating and executing a targeted national advertising campaign; and evaluating effectiveness of the campaign against industry benchmarks and contract performance standards.

The Campaign Lead role requires a self-starter, proactive problem solver and action-oriented team player with previous experience in management consulting and strategic communications. This position needs an individual that is committed to providing superior service, poised under pressure and has a positive and flexible attitude.

This is a contingent hire position.

This position is remote. However, travel for client meetings and events may be required.

Primary Responsibilities

• Conduct market research, interpreting new and existing data and previously funded efforts to implement a sustained and comprehensive awareness and outreach campaign strategy to reach target audiences and change perceptions.
• Organize high-profile, multimedia campaigns and coordinate specific strategic events to reach target populations.
• Collaborate with a variety of stakeholders and key partners to identify areas to expand targeted outreach.
• Provide regular status reports and campaigns and activities to optimize campaigns and evaluate the effectiveness of marketing strategies.
• Oversee strategic advertising placements and media booking, optimizing awareness and messaging effectiveness to reach target audiences.
• Manage multiple outreach projects and provide oversight for final products.

Minimum Qualifications

Desired Qualifications

Client Information

OA within DOL's ETA is seeking the services of a vendor to support the Registered Apprenticeship National Public Awareness Campaign and raise awareness of Registered Apprenticeship (RA) among employers as well as the general public (including jobseekers) and support the expansion of the RA system.