VP, Communications, Marketing, Consumer Experience and Community Health - KPWA

VP, Communications, Marketing, Consumer Experience, And Community Health - KPWA

Reporting directly to the Market President, with a joint accountability to the Executive Medical Director, this position has regional responsibility to achieve the Regions mission and overall business objectives, with particular focus on the deployment, promotion, and protection of the powerful Kaiser Permanente national brand with internal and external stakeholders and support of regional membership growth. The regional Vice President is responsible for advocating on behalf of the Kaiser Permanente brand with internal colleagues, external stakeholders, and the media across all communications channels and vehicles. The regional Vice President is also responsible for providing leadership of the regions Community Health portfolio, ensuring fulfillment of the organizations charitable mission in alignment with community needs and enterprise-wide strategies. This position also plays an important role in working with peers across all Kaiser Permanente regions, the Permanente Medical Group and the KP Medical Foundation and with the national leaders in brand management and strategy, public relations, community health, consumer experience, marketing, and communications. The regional Vice President directly oversees the marketing, creative services, community health portfolio, community benefit obligations, member communications, corporate / internal communications, advertising, public relations, consumer experience, external and internal events, and issues management functions for the region. The position requires considerable leadership and communications strategy expertise in a number of key areas including :

• Promote the Kaiser Permanente brand and model of care in Washington
• Executive communications for the Washington regional president, Executive Medical Director and joint market leadership team
• Member communications that support a positive member experience and build member loyalty
• Public relations and media relations with local media and key external stakeholders
• Building relationships within the local community and local government / Public Affairs
• Internal communications to engage the regions employees and physicians in delivering on our mission and improving performance to meet business objectives
• Issues management to protect Kaiser Permanentes brand in Washington
• Marketing strategy to achieve membership growth within various lines of business.

This position has responsibility for providing leadership to the organizations consumer experience with partnership to national consumer strategy and programs. This role will focus is on delivering a seamless, personalized, and compassionate consumer experience that strengthens trust, loyalty, and engagement. By simplifying access, removing barriers, and consistently listening to feedback, creating meaningful moments that enhance satisfaction and differentiate us in the market. In addition, this role is responsible for community health efforts which includes : the community health portfolio that fulfill the organizations charitable mission; community relations to ensure that the organization is viewed as a committed and enduring neighbor; and as a civic leader committed to ensuring the economic and social vibrancy of the Washington market.

This position has a target base salary of $261,000 to $326,250 and is eligible for incentive compensation, an executive allowance, comprehensive health, wellness, time off, savings, and retirement benefits, as well as relocation support, as applicable.

Basic Qualifications :

Education :

License, Certification, Registration :

Additional Requirements :