Senior Marketing Manager

Senior Marketing Manager

Reporting to the Senior Director of Marketing and Digital Content, the Senior Marketing Manager is responsible for leading the planning, execution, and optimization of integrated, multi-channel marketing campaigns in support of assigned brand and product lines. This role serves as a strategic partner within the Marketing team, providing high-level direction and campaign leadership while building strong cross-functional relationships across the Ministry. The Senior Marketing Manager leverages data-driven insights, business acumen, and strategic planning to develop marketing programs that align with organizational goals, maximize reach, and drive audience engagement through owned, paid, and partner channels.

Here's some of what you will be doing...

• Support and contribute to Ministry endeavors by following employment policies and practices and supporting a safe and healthy work environment. Specifically, follow K-LOVE's Injury Prevention and Safety program, support and maintain safety standards, and participate in safety training.
• Serve as the lead marketing partner for assigned brands / products, translating organizational goals and audience insights into effective campaign strategies.
• Develop strategic campaign plans encompassing full lifecycle executionfrom ideation through analysisacross digital (web, email, social, SMS), radio, events, direct mail, and other channels.
• Lead campaign planning meetings, ensuring alignment of messaging, timing, resources, and cross-channel integration.
• Proactively manage campaign calendars and inventory, anticipating challenges and securing required placements across channels.
• Collaborate with content producers, designers, and project managers to commission deliverables that align with brand standards and campaign objectives.
• Direct stakeholder communications, manage review cycles, and ensure timely approvals of all campaign materials.
• Oversee end-to-end campaign execution, ensuring accuracy, adherence to timelines, and message consistency.
• Monitor campaign performance in real-time, identifying areas of optimization and implementing data-informed adjustments.
• Synthesize campaign results into clear, actionable reports, highlighting ROI, audience engagement, and learnings to inform future strategies.
• Act as a mentor to other Campaign Managers, sharing best practices, tools, and strategies to elevate team capabilities.
• Shape SOPs for the Mobile Marketing Specialist (MMS), creating a high-accuracy system for sending SMS messages, including messages for campaigns, branded content, fundraising and more. Provide supervision and quality assurance to the MMS as needed.
• Foster an internal culture of collaboration, service excellence, and ministry alignment through consistent, values-driven communication.

Here's some experience and skills we are seeking...

What can we offer you?

Some of our benefits package includes :

As an Equal Opportunity Employer, EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status. However, EMF is also a religious non-profit organization where all team members contribute to the Company's mission of encouraging our audiences "to have a meaningful relationship with Christ." Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), EMF has the right to hire only candidates who agree with the Company's Statement of Faith. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.