Digital Marketing Campaigns Specialist

Overview

Digital Marketing Campaigns Specialist role at Menlo Security Inc. The position is part of the Demand Generation team and focuses on the tactical execution of digital marketing campaigns that drive engagement and generate high-quality leads. This is a hands-on role managing a variety of digital channels and collaborating with the Demand Generation, Content, and Product Marketing teams.

About This Role

The Digital Marketing Campaigns Specialist is a key contributor to digital demand generation. Reporting to the Digital Demand Director, you will manage the day-to-day execution of a wide range of digital marketing campaigns, including webinars and virtual events, content repurposing, search engine optimization (SEO), paid search (SEM), paid social, and account-based marketing (ABM).

You will directly influence digital performance by optimizing campaigns and analyzing results to maximize engagement and conversions. Staying current with the latest digital marketing trends, including generative AI, is part of the role to ensure leadership in browser security and cybersecurity positioning.

Key Responsibilities

• Campaign Execution : Own the tactical execution of digital marketing campaigns across SEM, paid social, retargeting, and ABM.
• Webinars & Virtual Events : Promote and execute webinars and virtual events from setup to post-event follow-up to drive registrations and attendance.
• Content, SEO & GEO : Repurpose content for digital channels, assist with SEO optimization to improve organic traffic / conversions and support Generative Engine Optimization (GEO).
• Analytics & Optimization : Monitor campaign performance, analyze key metrics, and use data to optimize campaigns for improved conversion rates and ROI.
• GenAI & Innovation : Explore and implement new digital marketing tactics, including using generative AI to optimize campaigns and content. Ensure that Menlo is mentioned in GenAI answers to appropriate questions from cybersecurity practitioners.

Skills And Requirements

Compensation And Benefits

Base salary range for this role is $62,000 - $108,000, with total compensation and benefits package determined based on experience, knowledge, skills, abilities, and location. Eligible for stock-based compensation grants based on company and individual performance.

Legal and Hiring Notes

Menlo Security is an equal opportunity employer. All employment decisions are based on merit, competence, performance, and business needs. We do not discriminate on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected by law.

Why Menlo

Our culture is collaborative, inclusive, and fun. We value openness, new ideas, and initiative, and provide opportunities to contribute to building a lasting legacy.

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