CRM Specialist

R2Net Inc. is seeking a dynamic and results-oriented CRM Specialist to join our marketing team. In this role, you will be responsible for managing and optimizing customer relationship management (CRM) campaigns across both James Allen and Blue Nile. You will play a key role in driving customer engagement, retention, and revenue growth through data-driven CRM initiatives and personalized marketing campaigns.

Responsibilities :

• Execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both James Allen and Blue Nile.
• Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re-engagement) to drive conversions and reduce churn.
• Collaborate with cross-functional teams (e.g., product, analytics, design) to execute tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives.
• Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
• Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.
• Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
• Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership.
• Support A / B testing and campaign optimization to continually improve the effectiveness of CRM communications.
• Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.
• Develop and execute customer loyalty / retention programs for both Blue Nile and James Allen.
• Execute direct mail campaigns and manage vendor interactions.

Requirements

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location :

Annual base pay : $70,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information : R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1