Sr. Manager Product Marketing

Senior Manager, Product Marketing

The Senior Manager, Product Marketing plays a critical role in accelerating growth for our regulated waste solutions business, a strategic focus area with significant growth potential. This position leads the development and execution of comprehensive marketing strategies that drive customer acquisition, retention and revenue growth. Reporting to the Director of Marketing, this role serves as a marketing authority on our regulated waste services portfolio, collaborating with Corporate Marketing, Sales and the Go-to-Market teams to develop impactful campaigns and product launches.

Principal Responsibilities :

• Serve as the subject matter expert and a strategic marketing leader for our regulated waste solutions portfolio.
• Analyze market trends, competitive intelligence and customer insights to identify growth opportunities and inform marketing strategy.
• Create and implement integrated marketing campaigns that drive awareness, consideration and purchase across the customer journey - from product positioning through signed agreements.
• Lead content marketing strategy, collaborating with subject-matter experts to develop informed, engaging materials.
• Oversee digital marketing initiatives including email campaigns, paid media, webinars, social media, and website optimization to generate qualified leads.
• Collaborate cross-functionally to ensure brand consistency and operational / sales readiness, developing sales enablement tools and training as needed.
• Establish clear KPIs and metrics focused on targeted business outcomes.
• Track results of all campaigns to measure success and P&L impact.
• Provide direction and mentorship to marketing team members and manage external agency relationships and vendor partnerships, as needed.
• This position may require travel by air, car and / or other modes of transportation up to 25% of the time.
• Performs other job-related duties as assigned or apparent, including special projects.

Qualifications :

Minimum Qualifications :

Rewarding Compensation and Benefits

EEO Statement :

Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.

About The Company :

Republic Services, Inc. (NYSE : RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.

In 2023, Republic's total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills.

Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve. By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer.

Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams. They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals. Our 41,000 team members understand that it's not just what we do that matters, but how we do it.

Our company values guide our daily actions :

We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants. These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods.

Strategy :

Republic Services' strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers' multiple waste streams through a North American footprint of vertically integrated assets.

We focus on three areas of growth to meet the increasing needs of our customers : recycling and waste, environmental solutions and sustainability innovation.

With our integrated approach, strengthening our position in one area advances other areas of our business. For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities. And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers.

Recycling and Waste :

We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions. The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage. We aggregate materials at scale, unlocking new opportunities for advanced recycling. In addition, we are cross-selling new products and services to better meet our customers' specific needs.

Environmental Solutions :

Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams. We are expanding both our capabilities and our geographic footprint. We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need.

Sustainability Innovation :

Republic's recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.

The Republic Services Polymer Center is the nation's first integrated plastics recycling facility. This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity. We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging. We are building a network of Polymer Centers and Blue Polymer facilities across North America.

We continue to advance decarbonization at our landfills. As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028.

Recent Recognition :