Senior Marketing Manager, K-12 Literacy

A company is looking for a Senior Marketing Manager, K-12 Literacy Strategic Markets.

Key Responsibilities

Lead market research and customer data synthesis to inform strategic decisions and marketing initiatives

Collaborate with cross-functional teams to integrate customer insights into business strategies

Develop and execute targeted marketing campaigns and sales enablement initiatives for K-12 literacy products

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Minimum of 10 years of experience in Product Marketing and / or Product Management, with at least 5 years in a leadership role in K-12 educational publishing

Proven track record of successful marketing strategies and product launches

Strong understanding of literacy education trends and challenges

Experience in segmentation, positioning, pricing, campaigning, and new product development practices