Retail Marketing Manager
Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.
Job Summary
The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Job Responsibilities
Marketing Strategy Development & Management
- Development of the annual marketing plan for the property based upon the center's strategic goals
- Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
- Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communicationsEstablish an ongoing partnership with tenants to maximize individual store sales through retailer communications / sales promotions / visual merchandising, especially with tenants identified as "key retailers"Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the centerEffectively manage the center's digital media programs (social media, mobile, web), as applicable, including management of a digital media agencyEffectively utilize market and consumer research to develop the center's marketing plan and support the leasing effortsPartner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materialsMaintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available mediaPartner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the propertyReview monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trendsCultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLLDevelop an ongoing public relations action plan as needed; send out press releases; track publicityFollow corporate policies and procedures for all programs and eventsComplete special assignments as directed by the General Manager and / or Regional Marketing ManagerProvide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followedCommunicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue effortsLeadership, Motivation and Development
Serve on JLL marketing taskforce as assigned by Regional Marketing ManagerIf applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilitiesSchedule and manage day- day operations of the Customer Service Center (where applicable)Skills and Knowledge
Complete knowledge of Microsoft Office Products : Excel, Word, PowerPointAbility to learn employer specific web-based software systemsKnowledge of marketing fundamentals and market researchExcellent interpersonal communication skills (verbal and written)Special event coordination and management experienceAbility to multi-taskSales / negotiation skills a plusExperience in managing budgetsFlexibility to work varied schedules including weekends and eveningsStrong team playerEducation / Training
Bachelor's degree in marketing or related field
Years of Relevant Experience
3-5 years in retail, marketing, advertising, hospitality or comparable business experience
Physical Work Requirements / Conditions
Walking the property up to several times per day; event set-up / tear down; sign installation; light lifting
Location :
On-site Highland Village, TX
If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth :
401(k) plan with matching company contributionsComprehensive Medical, Dental & Vision CarePaid parental leave at 100% of salaryPaid Time Off and Company Holidays