Sr. Product Content Manager, Industrial Energy Software

What to Expect

Tesla's mission is to accelerate the world's transition to sustainable energy. Our Industrial Energy division plays a critical role in achieving this by delivering innovative energy storage and software solutions to commercial, industrial, and utility-scale customers worldwide. Our software offerings optimize energy storage performance, enable grid services, and empower customers to reduce costs and emissions-helping reshape the future of energy.

We're seeking a Product Content Manager with deep knowledge of energy software and strong background in software marketing, including market bidding platforms, energy management systems (EMS), and grid-interactive controls for large-scale batteries and hybrid power plants. This role will focus on driving content for Tesla's energy management software platform used with Powerpack, Megapack, and integrated microgrid solutions.

As a key team member, you will shape how Tesla's industrial software suite is perceived in the market-developing compelling messaging, content, and go-to-market strategies that speak directly to utility, commercial, and industrial energy stakeholders.You will partner with Sales, Product, Engineering, and Global Marketing to position Tesla's software as a market-leading solution for asset optimization and grid services across the project and customer lifecycle. A strong grasp of the evolving energy market landscape, particularly as it relates to renewables, distributed energy resources, and system flexibility, is essential.

What You'll Do

Lead product marketing strategy for Tesla's industrial software suite, focusing on grid-scale battery storage, EMS, and automated market participation

Craft differentiated messaging around software capabilities such as real-time dispatch optimization, market bidding integration, plant-level controls, and virtual power plants

Work closely with Product, Engineering, and Operational teams to translate highly technical features into customer-facing value propositions

Support go-to-market planning for new software features, regional market entry strategies, and cross-functional launch initiatives

Collaborate with regional Sales and Business Development to create localized collateral and content tailored to key market structures and regulations (e.g., capacity markets, balancing markets, ancillary services)

Analyze customer, competitive, and regulatory landscapes to guide messaging and prioritize product marketing activities

Develop and manage a suite of sales enablement tools, including pitch decks, brochures, case studies, videos, and demo assets

Partner with Global Growth & Content teams to maintain consistent branding while tailoring campaigns for global audiences

Measure and report on the performance of marketing initiatives, including influence on sales pipeline, customer engagement, and market adoption

What You'll Bring

Degree in an engineering disciplinestrongly preferred, or equivalent experience

5+ years in B2B product marketing, with strong background in the energy and renewables industry, including solar, wind, distributed energy resources (DERs)

5+ years of experience in software, controls, or energy platforms, with deep understanding of energy storage systems (ESS), Energy Management Systems (EMS), market bidding and optimization tools such as Autobidder, SCADA / DCS, or hybrid power plant controls

Experience working within highly regulated industries (e.g., energy, healthcare) with a strong understanding of how compliance and policy frameworks shape product positioning and go-to-market strategies

Familiarity with key US and international energy markets and programs

Deep passion for changing the way we use energy on the electric grid

Proven experience developing marketing materials for complex software platforms or operational technologies to influence technical and executive audiences

Intellectual curiosity and engineering mindset. Eager to dive deep into the technical details of complex energy solutions and translate them into clear value propositions for customers

Ability to balance foundational work with rapid execution : building core narratives, playbooks, and frameworks while also producing high-impact content (sales deck, customer-facing materials)

Ability to analyze market and competitor trends and translate them into actionable product marketing insights.Excellent collaboration skills across cross-functional, globally distributed teams

Compensation and Benefits Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire :

• Aetna PPO and HSA plans >

2 medical plan options with $0 payroll deduction

Expected Compensation $108,000 - $228,000 / annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.