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Marketing Manager

Marketing Manager

Modena Allergy + AsthmaSan Diego, CA, US
4 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

About Us

Modena Health ("MH") and Modena Allergy & Asthma ("MAA") are leading and rapidly growing medical practices specializing in allergy, asthma, and immunology care, with clinics across Southern California and Arizona—and ambitious plans for national expansion. We are physician-led, hospitality-focused, and technology-enabled, committed to transforming allergy care while advancing clinical research and expanding access to cutting-edge medicine.

Known for our high standard of excellence, we provide compassionate, patient-centered care for both pediatric and adult patients. Our model combines hospitality-driven service with innovative technology solutions that streamline operations, improve clinical outcomes, and enhance the experience for both patients and providers.

At Modena, we aim to hire great people, treat them well, and help them find meaning and purpose in our mission. Our dedicated team values collaboration, positivity, and growth while striving to improve lives through expert diagnosis, treatment, and research. We are looking for high-energy, kind, and collaborative individuals eager to grow personally and professionally while making a meaningful impact in the lives of others.

Position Summary

The Marketing Manager will play a key role in developing and executing multi-channel marketing initiatives to drive patient acquisition, referral engagement, and brand awareness across all Modena Allergy + Asthma clinics. This individual will collaborate closely with leadership, operations, and clinical teams to translate business goals into effective marketing strategies—balancing digital performance with relationship-based community and physician outreach. This is an ideal opportunity for a versatile marketing professional who thrives in a fast-paced, entrepreneurial environment and wants to make a measurable impact in healthcare growth and brand storytelling.

This role is exempt (salary) and full-time, working 40 hours per week, Monday through Friday. This role requires a minimum of 2 days per week in office within San Diego (location flexible), which may increase due to business needs. Must be willing to travel to other sites in Los Angeles, Orange County, Phoenix, and other markets on a quarterly basis.

Key Responsibilities

Digital, Social & PR

  • Help manage day-to-day digital marketing agency relationship and oversee campaigns including paid media, SEO and content.
  • Collaborate with creative and web vendors to maintain consistent brand voice and aesthetic across all digital platforms.
  • Develop and execute social media content strategies that reflect the Modena brand and engage patient audiences.
  • Maintain and update clinic location pages and provider profiles on the Modena website and partner directories.
  • Help draft and distribute press releases related to new clinic openings and other company news.
  • Develop and implement strategies to collaborate with local brands and influencers to launch organic and paid campaigns.

Referral & Community Marketing

  • Work closely with VP of New Business Development to support physician referral growth by creating materials, outreach plans, and local campaigns that engage referring providers.
  • Coordinate community events, open houses, gifting opportunities and sponsorships that build brand visibility and local partnerships.
  • Work with front office staff to develop and manage referral tracking systems to measure ROI and identify high-performing markets.
  • Partner with regional practice managers to ensure local marketing initiatives are aligned with broader brand goals.
  • Project & Vendor Management

  • Manage external marketing vendors and agencies to ensure timely deliverables and brand consistency.
  • Oversee print production, collateral, signage, and promotional materials for all clinics.
  • Collaborate with internal stakeholders to support new clinic launches, acquisitions, provider introductions and new service / treatment offerings (ie Oral Immunotherapy).
  • Additional duties as assigned.
  • Qualifications & Requirements

    Education : Bachelor's degree in Marketing, Advertising, Communications, or related field.

    Experience

  • 2–4+ years of marketing experience, ideally within healthcare, wellness, or multi-location service industries.
  • Strong understanding of digital marketing fundamentals (SEO, Google Ads, Meta Ads, email automation).
  • Experience managing content calendars, creative vendors, and event logistics.
  • Skills & Abilities

  • Excellent writing and communication skills with a sharp eye for brand tone and visual detail.
  • Highly organized, self-starter, comfortable working independently and cross-functionally.
  • Familiarity with Canva, WordPress, Google Analytics, and CRM systems a plus.
  • Compensation

    The annual salary range for this position is $75,000-105,000 / year. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, and experience.

    Physical Requirements

    Ability to stand, walk, and move throughout the clinic, if applicable, for extended periods; occasionally lift objects up to 25 lbs., bend, stoop, or reach as needed. Frequent use of hands and fingers for patient care and equipment operation. Must have normal (or corrected) vision and hearing and be able to respond quickly in a fast-paced clinical environment, if applicable.

    What We Offer

  • Competitive salary and benefits package, including medical, dental & vision insurance, 401(k) retirement plan with employer matching, and professional development opportunities
  • In addition, we offer paid time Off (PTO), sick time, floating holiday and holiday pay

  • Opportunity to shape the future of a thriving allergy and asthma practice in beautiful San Diego (and across our expanding network)
  • A supportive, mission-focused culture where your contributions directly impact patient outcomes and team growth
  • If this role excites you, please submit your resume and a cover letter outlining your relevant experience and why you're passionate about joining our team. We look forward to hearing from enthusiastic candidates ready to drive our success!

    California Consumer Privacy Act (CCPA) Notice

    Modena Health ("MH") and Modena Allergy & Asthma ("MAA") complies with the California Consumer Privacy Act ("CCPA"). Personal information provided in the job application process will be collected, used, and retained in accordance with applicable privacy laws. Candidates may request additional information regarding the categories of personal information collected and the purposes for which it is used during the hiring process.

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