Marketing Manager

Marketing Manager

FlowRider, Inc. has molded the FlowRider to become the "go to" product over the last 10-15 years in the waterpark industry, a mainstay in Royal Caribbean's fleet of cruise ships, an anchor for food and beverage operations via Flow House, and a prime product for municipalities, hotels, and even private residences! With 200+ installations, the FlowRider, and its "flow-family" of other wave-centric rides (e.g., WaveOz), have become synonymous with the term sheet wave.

Our never-ending goal is for the legacy of the FlowRider to live on forever. In this quest, WhiteWater has acquired the technology and trademarks to take the sport of flowboarding to new heights and make sure the not-so-simple act of riding a wave, can be enjoyed and achieved anywhere and by anyone on our joyous planet.

The Marketing Manager will be responsible for leading the development of FlowRider's marketing to respond to the requirements of the FlowRider business, both B2B and a growing B2C area. This position must be able to translate audience and market insight into ROI driving marketing programs to build brand awareness and adoption, including providing direct sales team with collateral and tools.

Essential Responsibilities :

• Maintain awareness of current and changing market trends, customer attitudes and opinions.
• Share this insight internally and synthesize these findings to make our marketing more relevant and engaging.
• Identify emerging market opportunities and develop strategies to reach them.
• Competitor analysis collate and communicate competitor activity at a brand and product level for this market place.
• Understand audiences and their decision-making process.
• Co-Create strategies and tactics to promote the Brand and increase engagement across audiences, with support from the President, FlowRider, and the CMO.
• Proposition development for new Audiences (e.g. hotels & resorts, Location Based Entertainment venues).
• Create the FlowRider marketing plans and develop cost effective budgets.
• Develop activities which create a healthy Sales funnel front end (lead generation).
• Audience relationship management for FlowRider's brand - recognize customer relationships status and communicate appropriately in direct communications.
• Lead the development of all product marketing materials during the product development process from naming to launch plans.
• Create launch campaigns for new products & lead award entries.
• Liaison with product engineers and sales teams as we develop product marketing plans (e.g. product maps & life stage management for appropriate marketing promotion).
• Guides the brand to be authentic and consistent across all touchpoints and materials team to maintain brand leadership and differentiation in these increasingly competitive markets.
• Lead development and strategy of content calendar for the brand.
• Oversee the creation of new content - including (but not limited to) blogs, email, newsletters, website pages, landing pages designed to attract links and new readers, delivering good quality leads.
• Interface with key stakeholders to ensure content captures readers' interest and is accurate while promoting the brand message.
• Oversee integrity of website content and ensure all FlowRide content is updated as necessary across all WhiteWater group sites.
• Lead creation of effective sales materials such as brochures, datasheets, presentations, and videos etc.
• Edit and proofread all collateral materials, including content written by other staff members.
• Ensure brand consistency and development for FlowRider as a key growth area.
• Identify and develop strategic relationships for opportunities to support Endless Surf and FlowRider brand position and drives traffic.
• Lead social media strategy and manage deployment to grow followers and engagement.
• Manage and evolve the nurture / drip marketing programs for your audiences.
• Oversee advertising plan development and PR to increase share of voice for constantly improving budget effectiveness.
• Create presentations for speaking opportunities and thought leadership content and manage internal resources to deliver as appropriate.
• Responsible for tracking of program budgets and scope of work, ensuring maximum ROI and overall expenditures remain in line with agreed budgets.
• Test, monitor, analyze and report on campaign performance and conversion metrics.
• Make recommendations for improvement based on analysis.
• Manage relationships with the President of FlowRider and team integrating into their senior teams.
• Monitor and report on metrics for these leaders ensuring progress to plans and budget.

Qualifications & Experience :

Competencies, Skills & Abilities :

WhiteWater Competencies :