Marketing Analyst

Job Description

Job Description

We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.

Responsibilities :

• Analyze marketing performance data to identify trends, patterns, and actionable insights.
• Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.
• Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.
• Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.
• Conduct competitor analysis to assess market positioning and opportunities.
• Optimize digital advertising campaigns based on performance metrics and analytics.
• Support data-driven decision-making by providing accurate and timely analysis.
• Ensure data accuracy and integrity in all analytics processes.
• Stay updated with the latest trends in marketing analytics and tools.
• Proven experience in marketing analytics, with a strong understanding of data analysis techniques.
• Proficiency in Google Analytics, Adobe Analytics, and Google AdWords.
• Experience with CRM marketing and the ability to leverage CRM data for insights.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication skills for presenting data insights to stakeholders.
• Familiarity with industry trends and best practices in digital marketing and analytics.
• Detail-oriented with a commitment to data accuracy and quality.
• Ability to work independently and meet deadlines in a fast-paced environment.