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Senior Director, Oncology Marketing - US Skin Lead

Senior Director, Oncology Marketing - US Skin Lead

BioSpace, Inc.Sleepy Hollow, NY, United States
3 days ago
Job type
  • Full-time
Job description

Job Details

The Sr. Director, US Non-Melanoma Skin Cancer(NMSC) Skin Marketing, is a member of the Oncology Business Unit with accountability for leading the team responsible for commercialization and driving performance of the product in NMSC within the US.

This position will report directly into the Executive Director, Global Skin Marketing. The Sr. Director of US Skin Marketing manages the US Skin Marketing team. This position will work collaboratively as one brand across the Oncology Franchise Team, providing NMSC indication leadership with internal cross-functional colleagues, and external agency partners to ensure alignment and to drive optimal integration and execution of personal, non-personal, and scientific / peer-to-peer initiatives and is accountable for the US P&L and performance vs objectives for NMSC.

A typical day may include the following :

  • Developing the marketing for the NMSC indication in the US. Leads team of direct and 2nd line reports to ensure alignment of activities / initiatives to US NMSC strategy, and performance vs objectives. Develops strong trust-based relationships across team, and through to Senior Oncology Mktg leadership team.
  • Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Skin Strategy.
  • Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical strategic plans
  • Serving as strategic lead for all US promotional materials, aligning with Global NMSC leadership content
  • Directing US brand planning for NMSC under the brand planning process; identifies and prioritizes business opportunities
  • Working closely with the Insights and Data Analytics team to assess effectiveness of promotional strategies, tracking brand performance, share of voice, market dynamics and competitive actions & response
  • Providing business assumptions and inputs to brand performance forecasting
  • Leading strategy for multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of educational resources towards brand objectives and for high-impact engagements with all key target audiences
  • Providing platform to develop and manage professional relationships and contacts with physician experts and attends key congresses while developing connections with important US OLs in NMSC
  • Providing direction for development of the US Field Teams Plan of Action and training plan
  • Serving as key US Skin point of contact and sets example and expectations for strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)

To be considered, you must possess :

  • Bachelor's degree
  • 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience a preferred and NMSC experience a plus.
  • Experience hiring & managing large teams(4+) with emphasis on people development, building trust across collaborative functional teammates and inspiring strong learning-agile culture. Track record of identifying and attracting high potential talent at any level.
  • Experience in leading and developing long range brand plans, budgets and familiar with forecasts for commercial teams in the pharmaceutical / biotech industry
  • Exemplary marketing technical skills, ranging from strategy to tactical execution, ability to shape high profile new market opportunity for existing brand with new launch while balancing growth of existing indication with clear, simple marketing plans and direction to teams driving these plans.
  • Prior personal, non-personal (e.g., digital or omnichannel marketing) experience in the pharmaceutical industry
  • Working understanding of media planning and buying
  • Expertise in managing agencies and suppliers.
  • Strong analytical skills for ease of tracking and communicating metrics
  • Ability to communicate HCP / KOL engagement levels and overall project results to management and cross-functional partners
  • Strong project and process skills with attention to detail
  • Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments. Work well across teams with competing priorities, operating with the belief that recognition and success are abundant for everyone.
  • Must be proactive and able to prioritize, comfortable managing through ambiguity
  • Good interpersonal skills both internally & externally
  • Preferred- Solid understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
  • Preferred- Prior pharmaceutical sales experience
  • Must be willing to travel 25-30% (including weekend travel as needed)
  • Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

    Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

    For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and / or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

    Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

    Salary Range (annually)

    $212,900.00 - $354,800.00

    Company

    Regeneron is a leading biotechnology company that invents, develops, and commercializes life-transforming medicines for people with serious diseases. Founded and led by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to numerous approved treatments and product candidates in development, most of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, neurological diseases, hematologic conditions, infectious diseases, and rare diseases.

    Stock Symbol : REGN

    Stock Exchange : NASDAQ

    Company info

    Website Phone 914-847-7000 Location Corporate Headquarters

    777 Old Saw Mill River Road

    Tarrytown

    New York

    10591

    United States

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