Marketing Copywriter
Responsibilities :
- Develop clear and concise content across multiple touch points including email, in-app messages, and SMS that will be client & prospect facing
- Help drive content strategy across all platforms
- You will write exciting content for landing pages, email drip campaigns, white papers, case studies, and other platforms.
- Manage content creation, editing, and publishing across multiple platforms.
- Develop new sales materials and help align activities throughout the year
- Manage agency partners to drive content strategy and align with the SEO strategy
- Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those
- Analyze internal data and external studies to develop marketable insights
- Support day-to-day inquiries from sales, and customer success teams as needed
- Coordinate between sales and marketing to ensure alignment on campaign execution
- Measure the impact of content and continuously iterate on the content strategy
Required Skills :
- Bachelor’s degree or equivalent experience
- 5+ years working in a B2B software company & developing sophisticated B2B customer-facing content
- Must have experience working in the Financial, Fintech or Banking industry
- UX writing experience is a must have
- Experience with content management, strategy, and analytics
- Experience with content management systems
- A strong understanding of modern sales methodologies, sales processes, and buyer’s journey
- Excellent written and verbal communication skills
Compensation : $90,000 - $120,000 per year
Onsite 3 days per week in San Jose, CA / Milpitas, CA
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