Vice President of Retail
Location : 100% On-Site | Corporate Headquarters in Edina, MN
Compensation : $200,000–$300,000 base salary + comprehensive benefits and paid time off
Reports to : Chief Operating Officer and Executive Leadership Team
About the Company
We are a rapidly scaling corporate services firm providing staffing, training, and operational consulting to over 50 cannabis retail locations across multiple states. Our team builds sophisticated, compliant, and customer-focused retail systems designed to scale with precision and consistency across markets.
About the Role
The Vice President of Retail will lead and scale all retail operations across a multi-state footprint. This executive is responsible for shaping the operational strategy, systems, and leadership culture that drive consistent performance, compliance, and customer satisfaction across every store.
This role requires a data-driven operator and strong collaborator — someone who leads through clarity, analytics, and partnership. The VP of Retail will work cross-functionally with Finance, Real Estate, Construction, Supply Chain, Legal, Technology, and Human Resources to create a unified, best-in-class retail organization positioned for sustained growth and franchise readiness.
Key Responsibilities
1. Strategic Retail Leadership
- Lead all retail operations across multiple states with full P&L ownership.
- Develop and implement a national retail operating model that drives consistency, compliance, and profitability.
- Translate strategic objectives into clear field execution plans aligned with KPIs and financial targets.
- Serve as the executive bridge between headquarters and field leadership, maintaining alignment, communication, and accountability.
2. Multi-State Operations Management
Oversee a large field organization consisting of Regional Directors, District Managers, and General Managers.Establish disciplined operating rhythms including performance reviews, store audits, and financial reporting.Ensure regulatory compliance across all operating markets.Build scalable systems that support market expansion, new store launches, and sustained growth.3. Customer Experience & Brand Execution
Define and uphold brand standards and customer experience expectations across all locations.Partner with Marketing to implement in-store campaigns, merchandising, and loyalty initiatives.Use data and customer insights to continuously refine service models and store performance.Foster a customer-first culture rooted in hospitality, education, and brand trust.4. Talent & People Operations
Build, coach, and inspire a high-performing retail leadership team capable of managing large-scale operations.Partner with Human Resources to align workforce planning, hiring, training, and career development across regions.Develop leadership training, performance management systems, and succession planning for all retail roles.Promote a culture of accountability, professionalism, and operational excellence across the organization.5. Financial & Operational Performance
Drive profitability through efficient labor management, cost control, and margin optimization.Partner with Finance to forecast sales, model labor and expense budgets, and analyze operational performance.Utilize analytics dashboards to identify trends, improve decision-making, and enhance unit economics.6. Real Estate & Construction Partnership
Collaborate closely with Real Estate and Construction leadership on new store development, remodels, and expansion timelines.Provide operational input during site selection, layout planning, and buildout design to ensure efficiency and optimal customer flow.Develop standardized pre-opening playbooks encompassing training, merchandising, and compliance readiness.Oversee grand opening execution and ensure new locations reach operational and financial targets quickly post-launch.7. Supply Chain & Purchasing Integration
Partner with Supply Chain and Purchasing to ensure consistent product availability, cost efficiency, and margin optimization.Use data-driven forecasting to align inventory levels with sales trends and promotional cycles.Support vendor selection and product mix decisions that enhance customer experience and profitability.Collaborate on scalable logistics and procurement systems that support retail growth and store-level execution.8. Technology & Systems Collaboration
Partner with internal software developers to enhance proprietary technology platforms for retail operations.Provide structured field feedback on systems supporting inventory control, customer loyalty, and POS efficiency.Drive technology adoption and process improvement across the retail organization.Ensure data integrity and real-time accessibility for decision-making, compliance tracking, and performance visibility.9. Legal, Compliance & Franchise Readiness
Partner with Legal and Compliance teams to maintain strict adherence to all cannabis regulations, including licensing, audits, and reporting.Develop and enforce policies that protect operational integrity and brand standards across states.Serve as a strategic partner in preparing the organization for franchising and multi-brand growth.Train field leadership on compliance and audit protocols to minimize risk and maintain regulatory trust.Ideal Candidate Profile
You are an accomplished, metrics-driven retail executive with extensive experience managing multi-state, multi-unit operations. You combine operational rigor with strategic vision and thrive at the intersection of people, process, and technology.
Qualifications :
5-10+ years of progressive retail leadership, including executive-level P&L ownership.Proven ability to manage large, distributed field teams across multiple states.Expertise in operational analytics, workforce planning, and retail systems integration.Demonstrated cross-functional collaboration with Real Estate, Construction, Supply Chain, Legal, Human Resources and Technology teams.Strong understanding of compliance in regulated or high-growth industries.Tech-forward mindset with familiarity in POS, CRM, inventory, and data systems.Performance Outcomes
Consistent achievement of revenue, profitability, and compliance KPIs across all markets.Improved labor efficiency, sales productivity, and customer satisfaction.Seamless alignment between retail operations and cross-functional departments.A scalable, tech-enabled retail infrastructure built for franchise expansion and long-term success.Why Join Us
This is a career-defining opportunity for a strategic, operations-driven executive to shape one of the most ambitious retail systems in the cannabis industry. As Vice President of Retail , you will lead a dynamic, high-growth network where data, technology, and leadership converge — building the systems and teams that set the benchmark for excellence nationwide.
