Vice President of Product Marketing
- Full-time
Vice President of Product Marketing
About the Company
Innovative cloud-based software company specializing in restaurant management solutions
Industry
Software Development
Type
Privately Held, Private Equity-backed
Founded
2011
Employees
501-1000
Specialties
catering software
restaurant operations software
restaurant accounting software
restaurant pos integration
franchising software
intercompany accounting
food & labor cost control
restaurant management
inventory management
staff scheduling
and reporting and analytics
About the Role
The Company is seeking a VP of Product Marketing to spearhead the strategic development and execution of the product marketing function. The successful candidate will be responsible for market positioning, cross-functional go-to-market strategy, and the success of new product introductions and customer lifecycle marketing. This role demands a leader who can own and evolve the product marketing strategy in alignment with company goals, define and lead go-to-market strategies, and develop messaging that clearly communicates the value of the product. The VP will also be instrumental in enabling sales and customer success teams, leading competitive and market intelligence efforts, and collaborating with demand generation and content teams to build integrated campaigns.
To excel in this position, the VP of Product Marketing must have a proven track record in B2B SaaS product marketing, with at least 12-15 years of experience, including a minimum of three years in a leadership role. Expertise in positioning and messaging for multi-product platforms, particularly in vertical SaaS or ERP categories, is essential. The role requires a strategic partner to the CMO and Executive Team, with a deep understanding of sales cycles, customer journeys, and revenue enablement. The ideal candidate will be a data-driven individual with strong analytical, market research, and strategic planning skills, and possess excellent communication and storytelling abilities. A Bachelor's degree in a relevant field is required, with an MBA being preferred.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
Product Management
Marketing
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