Position Overview :
The Ideal Candidate is a performance marketing expert who thrives on the challenge of scaling businesses through strategic media investments and finding those untapped growth opportunities that others overlook. You're someone who gets genuinely excited about working with substantial media budgets ($20M+) and turning every dollar into maximum ROI through systematic experimentation and optimization. Whether it's mastering emerging platforms like TikTok Shop, diving deep into complex multi-channel attribution puzzles, or building frameworks that drive aggressive yet sustainable revenue growth. You approach every challenge with data-driven precision and creative thinking. You see growth marketing not just as campaign management, but as the art and science of discovering what makes customers tick and scaling those insights profitably across channels.
You should apply if you :
- Have scaled paid media programs from $5M+ to $25M+ with strong ROAS maintenance
- Love testing, iterating, and finding growth opportunities others miss
- Can balance aggressive growth targets with performance marketing excellence
- Thrive in fast-paced environments where you're accountable for significant revenue growth
- Have demonstrable success with social commerce and emerging platforms
- Are passionate about performance marketing innovation and optimization
- Want to lead growth marketing for a scaling multi-brand beauty company
Growth Strategy & Media Investment (45%)
Develop and execute systematic growth experimentation framework across all digital channelsIdentify and test new customer acquisition channels, audiences, and revenue opportunitiesLead quarterly growth sprints focused on 15-30% revenue increases per channelBuild predictive models for scaling media investments and market expansionDrive Amazon advertising growth strategy across Sponsored Products, DSP, and emerging ad productsSpearhead TikTok Shop explosive growth through paid social, creator partnerships, and live shopping campaignsCreate growth playbooks for rapid channel expansion and media optimizationOptimize media mix modeling to maximize ROI across all channelsChannel Performance & Scaling (35%)
Scale DTC revenue through advanced paid acquisition strategies and customer journey optimizationMaster Amazon advertising ecosystem and identify new growth opportunities within the platformBuild TikTok Shop into major revenue driver through innovative social commerce campaignsOptimize existing channels for maximum efficiency while discovering new growth leversLead cross-channel attribution and incrementality testing across all media investmentsDrive advanced audience segmentation and personalization at scaleExecute creative testing strategies and scale winning assets across channelsPerformance Analytics & Optimization (15%)
Develop sophisticated attribution modeling for complex multi-touch customer journeysCreate automated reporting and alerting systems for campaign performanceLead incrementality testing and media mix optimization studiesBuild predictive models for customer lifetime value and acquisition cost optimizationDrive competitive analysis and market opportunity identificationEstablish growth marketing KPIs and success metrics across all channelsTeam Leadership & Growth Culture (5%)
Build and develop high-performing growth marketing team focused on performance and resultsLead agency relationships and vendor partnerships focused on scaling growthFoster culture of experimentation, data-driven decision making, and rapid iterationDrive knowledge sharing and best practice development across channelsRequired Skills / Qualifications
Growth Marketing Expertise
Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerceAdvanced customer acquisition and scaling expertise across multiple digital channelsTikTok Shop and social commerce scaling experience - demonstrable revenue growth resultsGrowth experimentation methodology with systematic approach to testing and iterationExperience building and scaling paid media programs from $5M to $25M+ annual spendAdvanced audience targeting and segmentation across platforms and customer lifecyclesPerformance Marketing Mastery
Expert-level campaign optimization and bid management across all major platformsAttribution modeling and incrementality testing experience with complex customer journeysAdvanced analytics capabilities for growth modeling and forecastingCreative testing and optimization strategies for scaling winning assetsCustomer lifetime value optimization and cohort analysis expertisePlatform Expertise
Amazon advertising mastery - Sponsored Products, DSP, CTV, Affiliates, and emerging ad productsTikTok Ads Manager and TikTok Shop - advanced social commerce and creator campaign experienceMeta Ads Manager, Google Ads (Search, Shopping, Display, YouTube)Retail media networks (Ulta, Walmart, Target) and emerging commerce platformsPerformance marketing tools - attribution platforms, analytics, automation, and optimization toolsEducation / Experience Requirements
Bachelor's degree required, MBA or relevant certifications preferred8+ years digital marketing with 5+ years in growth-focused roles3+ years team management experienceProven track record in beauty / personal care or similar consumer productsDemonstrated success scaling Amazon businessTikTok Shop / social commerce scaling experience highly preferredHistory of identifying and scaling 0-to-1 growth opportunitiesSuccess Metrics :
ROAS improvement across channelsNew customer acquisition targetsRevenue growth objectivesChannel efficiency metricsTeam development goalsSocial commerce revenue targetsLive shopping event performanceCreator partnership ROISocial platform ROASCross-channel attribution improvementsTechnical Proficiencies :
Media buying platformsAnalytics and BI toolsAttribution platformsSocial commerce platformsCRM systemsMarketing automation toolsContent management systems){kind=logo}