Vice President of Brand Strategy & Experience - Atlanta, GA

Vice President Of Brand Strategy And Experience

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As the Vice President of Brand Strategy and Experience, you will be the visionary behind crafting and delivering an exceptional living experience across our multifamily portfolio. You'll define and execute a cohesive brand strategy that translates into meaningful, memorable resident experiences and scalable design systems. You'll lead cross-functional collaboration with teams across design, investments, operations, marketing, communications, and development to bring the brand to life at every touchpoint. Through thoughtful, experience-driven strategies, you'll elevate resident satisfaction and retention, foster vibrant communities, unlock new revenue opportunities, and strengthen long-term asset performance - positioning Cortland as a recognized leader in consumer experience within the multifamily industry.

This is a full-time, onsite role in the Cortland Buckhead Office.

Strategic Planning And Cross-Functional Collaboration

• Lead the development of brand strategies, annual business plans, and 3-year strategic plans to strengthen brand positioning and achieve commercial objectives.
• Leverage Cortland's proprietary consumer segmentation, resident insights, surveys, data analytics and trend analysis to identify opportunities for innovation and improvement across the resident journey.
• Work closely with operations, field teams, investments, marketing, and design teams to align strategies and ensure cohesive execution of brand roadmaps.

Brand Performance And Growth

Guest Experience Excellence

Innovation And Implementation

Brand Integrity And Standards

Qualifications

About Cortland

Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.

Cortland is an equal opportunity employer, and we're proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and / or using our website, please email Careers@cortland.com.

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.