The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.
- Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
- Locate or generate appropriate non-news content for the same purposes
- Moderate all user-generated content
- Respond to private messages, and direct messages received on social media
- Respond to user generated content
- Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
- Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
- Research social media trends (while also analyzing internal social data / metrics) and recommend updates and changes to the social media strategy
Requirements & Skills :
- Excellent presentation and communication skills
- Social networking skills
- Good sense of what’s newsworthy
- Knowledge of online promotions and / or marketing
- Positive attitude, detail and audience oriented, good multitasking and organizational skills
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