Senior Marketing Manager

This range is provided by EADEM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00 / yr - $125,000.00 / yr

Our Mission

EADEM is a fast-growing skincare brand rooted in science, storytelling, and cultural authenticity. Our mission is to redefine beauty standards by creating high-performance products that speak to diverse skin tones and global perspectives. We're building a brand that's as editorial as it is innovative—and we're looking for a curious, creative, and data-driven Senior Marketing Manager to help shape our next chapter.

Position Overview

We're seeking an experienced Senior Marketing Manager to develop and execute a comprehensive retail and 360 marketing strategy that ensures EADEM's products not only reach but resonate with customers. You'll balance strategy and creative, customer-centric marketing, building systems and teams that drive sustainable growth.

This role is ideal for a marketing professional who thrives in a fast-paced, high-growth environment and can toggle between high-level strategy and hands-on execution. You'll manage external partners while remaining hands-on. This isn't a "deck-only" role—you will have to think strategically but also execute with precision.

Key Responsibilities

Marketing Planning & Execution

Collaborate with leadership to execute an integrated growth strategy across brand, customer segments, channels, and customer experience.

Oversee agency partnerships (PR, digital, paid media) and evaluate performance.

Co-create product innovation and launch strategies in partnership with founders and product development.

Contribute to content strategy across photo / video, social, and web to drive brand awareness.

Partner with creative and e-comm to ensure cohesive storytelling across digital, retail, and campaigns.

Retail & Sales Strategy

Support the development of the account management and retail strategy, including assortment, merchandising, and placement negotiations.

Develop and optimize 360° marketing plans (events, activations, digital, co-op).

Monitor retail performance and make strategic recommendations based on data.

Budget Management

Manage and track marketing budgets, balancing investment with top-line opportunity and sustainable profitability.

Contribute to the development of annual budgets and forecasts, track performance, and reconcile spend.

Deliver against retail sales targets while proactively flagging risks / opportunities.

Cross-Functional Collaboration

Act as the main partner to retailers across merchandising, marketing, and operations.

Work cross-functionally with finance, operations, product development, creative, and e-comm to deliver seamless launches and campaigns.

Mentor and collaborate with junior members of the marketing team.

Qualifications

6-8 years of experience in retail marketing, account management, and / or sales / education.

Specialty beauty retailer and prestige skincare experience required.

Strong existing relationships within Sephora / Ulta.

Experience managing marketing campaigns and projects.

Demonstrated ability to collaborate effectively with cross-functional teams.

Experience in fast-paced, founder-led, high-growth environments.

Willingness to travel.

The EADEM Culture

Our name EADEM means "the same" or "all the same" in Latin, reflecting our belief that despite our different backgrounds and stories, there are invisible threads that unite us. These bonds help us feel understood, at peace, and heard.

We believe in a work environment that celebrates nuance and complexity. Our team approaches challenges with intelligence and thoughtfulness, never compromising on quality or rushing to quick solutions. We value :

Sophisticated problem-solving over reactive decision-making

Cultural understanding and authentic representation

Balancing scientific rigor with accessibility

Creating space for all voices to contribute meaningfully

Building community through shared values

Like our products, our team culture is efficacious yet gentle—we push boundaries while supporting each other's growth.

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