Senior Product Marketing Manager PLG Trials

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

Role Summary :

As a Senior Product Marketing Manager on the GenStudio team, you will define and drive Adobe’s Product-Led Growth (PLG) motion, with a focus on building and scaling self-serve trials for our latest GenAI offerings. This role is ideal for a marketing leader who has successfully led PLG initiatives, understands SaaS trial-to-conversion dynamics, and can shape an exceptional self-serve customer journey.

You will bring an outside-in perspective on what works-and what doesn’t -in today’s evolving SaaS and AI landscape, applying best practices to deliver frictionless trial experiences that accelerate adoption and conversion. Balancing strategic leadership with hands-on execution, you will ensure Adobe is at the forefront of modern, AI-driven go-to-market models that expand accessibility and drive measurable business impact.

Key Responsibilities :

Establish the vision and framework for Adobe GenStudio’s self-serve trial motion, integrating insights from leading SaaS and AI-driven GTM models.

Translate strategy into execution by designing, launching, and optimizing trial experiences that accelerate adoption and improve conversion rates.

Partner with sales and field teams to ensure trial programs directly support pipeline generation, deal acceleration, and conversion to paid adoption.

Apply growth marketing principles to take new trial experiences from inception to scale - building, testing, and refining programs that drive customer activation and adoption.

Conduct research, analyze data, and synthesize customer feedback to refine both strategy and execution of self-serve trials motion .

Collaborate with product, engineering, design, sales, and growth teams to ensure seamless trial implementation and integration into Adobe’s broader GTM approach.

Lead A / B testing, funnel analysis, and telemetry-driven insights to optimize trial effectiveness.

Act as an internal advisor and external advocate for PLG in the age of AI, ensuring Adobe leads the market in trial-driven SaaS adoption.

Key Requirements / Skills :

8+ years of experience in product marketing, growth marketing, or a related role.

Proven track record leading Product-Led Growth motions for SaaS, with measurable success in driving trial adoption and conversion.

Strong understanding of self-serve customer journeys, onboarding frameworks, and trial-to-paid metrics.

Strategic thinker with hands-on experience in growth experimentation and funnel optimization to generate a strong demand pipeline .

Exceptional cross-functional collaborator, able to influence and align diverse stakeholders.

Strong storytelling and positioning skills, with the ability to distill complex concepts into clear, outcome-oriented messaging.

Analytical mindset; confident using data to generate insights and make decisions.

Combining qualitative and quantitative data analysis to make strategic decisions

Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more.

Project and program management skills including performance measurement, timeline, work management, scaling, and reporting.

Skills in automating work to increase your own output and that of your ecosystem.

At Adobe, we :

Create the future by innovating with courage and curiosity.

Own the outcome with accountability and a bias for action.

Raise the bar by pursuing excellence and learning from failures.

Be genuine by championing inclusivity, diversity, and integrity.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices :

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado :

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts :

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward :

1. Update your Resume / CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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